How do customers perceive your business?
If you have managed to retain their loyalty, then it’s likely that they perceive your business in a good light. On the other hand, if you have noticed a drop off in customers, then it’s clear you aren’t giving the right impression somewhere.
In this article, we are going to consider just two of those factors that could affect customer perception. Take a look below, and especially if you have struggled to hold on to your customers in recent months, take time to continue your research so you can better improve their perception of you.
#1: Your level of customer service
Do you greet customers with a cheery and positive tone when on the phone, or when they come into your place of business? Do you make them feel respected when speaking to them? Are you quick to respond to complaints and any negative feedback they might offer you?
Or do you respond in less than enthusiastic tones? Do you ignore their complaints and suggestions? Are you slow to respond to phone calls and emails?
If a customer’s impression of your customer service is a negative one, then you can’t expect to hear from them on a regular basis. As a business owner, you need to treat your customers with respect, even when they annoy you or complain unreasonably. You should make every effort to improve your relationship with them, perhaps by offering loyal customers discounts and other rewards, and through using CRM solutions such as those provided by https://www.gowhiteowl.com/. You should also outsource your customer service or delegate it to other staff members if your time is limited.
By taking steps to improve your customer service, you will soon start to see a turnaround in how your business is perceived. Commit to further research to find out more.
#2: Your website
For many customers, your website will be their first point of contact with your business.
If it looks good and is simple and easy to use, then the customers’ perception of your business will be favorable. The addition of customer and employee testimonials, and high-quality pictures and videos showcasing your business will also give your customers a positive impression.
On the other hand, if your website is difficult to navigate, and is aesthetically displeasing, then your customers might associate such issues with your business as a whole. Too many popups, slow loading pages, and an abundance of adverts will drive down their opinion of your business further. Check out these other website issues that could affect perception;
Our advice is this. If you have the ability to work on your website yourself, then do so. Using your common sense and through suggestions from your customers and employees, make those changes that will improve your site and consequently improve public perception. If you don’t have the know-how, outsource this aspect of your business to a professional website design company. You might do this anyway as, despite your best efforts, they will probably have the knowhow to transform your website tenfold.
So, for the sake of your customers and your business, focus on these two areas. By doing so, customer perception will be improved, and as a consequence, your chances of business success will improve in tandem.
Thanks for reading.