Blogging isn’t the easiest thing to make a success and it requires time and dedication. But even the most dedicated bloggers can still work for years with stagnant traffic that makes it appear that their site is going nowhere.
While you will want most of your traffic to be organic, i.e. from natural queries in a search engine such as Google, there are other sources of traffic that can provide a boost to your overall website traffic that doesn’t involve advertising.
Some fun things to boost traffic include:
- Social Media Engagement
Podcasts are a trending medium at the moment and can provide a good source of extra traffic while vlogging is almost a requirement for blogs these days and social media engagement allows you to connect with your audience in a way that wasn’t possible a few years ago.
Someone is Listening
Creating a podcast is an excellent way to provide some more fun content to your users other than your usual blog posts. One of the main reasons a podcast can help is that there is relatively low competition. There are currently over 600 million blogs on the internet, all trying to get a reader’s attention, while there are only around 850,000 podcasts.
When you work that out between blogs focused on your niche, the number is likely to be extremely low meaning that there is very low competition when compared with text blogs. On top of that, podcasts are fun to create and many people can get involved. You will need some basic equipment that is relatively cheap and a Podcast Hosting Platform that can integrate with your blog.
In 5, 4, 3…
Creating videos for blogs, or even on your own as a YouTuber for example, has been around for a while now and there are some very successful vloggers out there. Creating videos for your site can potentially boost traffic since as of 2020, 82% of internet traffic is video sourced from sites like YouTube, Vimeo and TikTok. What this means is that more and more people are choosing to watch a video over reading for their information.
Vlogging isn’t difficult but it isn’t exactly easy either. Depending on what you want to create you might need a mix of expensive equipment or cheap equipment such as lighting, green screens, microphones and video editor software. When you create videos, you can embed them onto your blog posts or link to posts on your blog in the video description thus driving potential traffic to your site.
Don’t Go Under the Bridge
Some people hate the thought of sitting at Facebook or Twitter and messaging back and forth with others but it can be a rewarding experience. Not only is it, well, sociable, but it can also help to actively gauge what your fanbase and potential customers are thinking and feeling as well as being a valid modern marketing technique. Social media users aren’t shy and they will tell you outright what they think of something.
Brand awareness and loyalty can be built by engaging with people via popular platforms on a regular basis and directing users to your latest masterpiece on your blog can provide a steady source of extra traffic in addition to promoting posts via niche-specific groups. Social media platforms also prioritise engaged posts in query results over traditional organic search methods.
Just be careful not to let yourself be trolled.