Every business owner knows that technology is one of the best ways to increase productivity in their company. There are so many amazing tools out there that make life easier for your employees and allow them to offer a better level of service to your customers. However, it only works that way if you’re using technology in the right way and avoiding some of the pitfalls. If you’re making mistakes with your technology, it can actually have the opposite effect and damage productivity rather than improving it. If you’re experiencing productivity issues, it might be because you’re making some of these technology mistakes.
Lack Of Personal Device Policy
Everybody is bringing their phones to work and if you don’t have a clear policy in place about when they’re allowed to use them and what for, that can seriously affect productivity. If people are constantly on their phones looking at social media or checking their personal emails, they’re not getting any work done. However, using personal devices to access documents or work on the go can improve productivity. That’s why you need a bring your own device policy that outlines what people are permitted to use their own devices for and what they aren’t. Visit business.org for some tips on what to include in your policy.
Bad Software Maintenance
Sales and marketing software can make things a lot easier for your employees. They’ll have easy access to any marketing materials that they need when trying to make a sale and they can organize and access leads more easily. But only if the software is actually working. If the software isn’t maintained properly and it’s full of bugs, it’s just going to slow everything down. That’s why you need to outsource to a good IT company (like this one at arnettechnologies.com) so they can handle maintenance for you. A professional IT company will be able to monitor your software and provide quick fixes to any problems that you might have before they affect productivity.
Digital Marketing Efforts
Everybody knows that digital marketing is one of the best tools that you have at your disposal. It’s cost effective and you can reach a lot of potential customers quite easily. The problem is, a lot of companies spend way too much time on it. If you’re posting a couple of times a day, every day, that’s a lot of effort. You should still be posting that often, but there are ways to save time with your digital marketing so you don’t have employees who just do that and nothing else. You can use scheduling tools so you set up the posts at the start of the week and they’ll roll out automatically. That means that marketing employees can write posts ahead of time and get it all done in a day or two, rather than spending the majority of their day managing social media accounts.
If you’re making these technology mistakes, you’re not seeing the productivity benefits and a lot of the time, it’s actually making your employees less efficient.