Outsourcing is a cost-effective way to get work done without hiring more employees or spending money on equipment. In other words, it’s a smart business strategy for growing your company while staying lean. Outsourcing involves contracting with an outside party to handle specific tasks that aren’t key to your business model or aren’t part of your core competencies. Sure, outsourcing can seem like a scary proposition for a small business owner because you will give up control of and insight into certain aspects of your business. However, the potential benefits are worth taking the risk. Outsourcing can reduce stress on your team, save time and money, and free up internal resources for other projects. Some services specialize in helping startups, and small businesses find the right partner for outsourcing their operations. So if you feel like it’s time to outsource some of your company’s workload, here are the 5 things you need to consider first:

Whether the services offered benefit your business.

Before you accept a partnership with any company, make sure they offer services that benefit your business. Moreover, you should also be sure that the outsourcer has the expertise and experience to meet your needs. For example, suppose you’re in the legal industry and need help with administrative tasks like scheduling appointments and transcribing. In that case, you’ll want to avoid a company that primarily provides legal transcription services. Similarly, if you need a graphic designer but the outsourcer primarily provides content management services, that’s another red flag.

The physical location of the company

The company’s location is vital to your partnership’s success and a good working relationship. Ideally, you will be nearshoring your outsourced work to neighboring countries for maximum benefit. Pay attention to time zones and locations, as you can mean you cut down on wasted time traveling to their location or waiting for them to respond.

The business reputation of the company

Before you dive into a partnership with an outsourcer, make sure you check out their business reputation. You can start by looking them up on the Better Business Bureau and seeing if they have any complaints against them. You can also check them out on reviews like Yelp, Trustpilot, and other platforms. You can also reach out to their customer service team to get a feel for how they respond to feedback and their internal culture. 

Can they offer proven ROI?

If you’re outsourcing content creation, the outsourcer will determine the number of articles they produce for you per month. You can negotiate a price per article based on the market rate for your industry, but you can’t predict the actual ROI you’ll see from working with the outsourcer. If you’re outsourcing another type of service, the outsourcer can give you a ballpark estimate of their expected ROI for your business. For example, suppose you’re outsourcing sales and marketing services. In that case, the outsourcer can estimate how many more leads you’ll get and how much more revenue you’ll see over a certain period.

Summing up

Outsourcing is a cost-effective way to get work done without hiring more employees or spending money on equipment. In other words, it’s a smart business strategy for growing your company while staying lean. The only catch is you’ll have to find the right partner and oversee the relationship closely. Keep these things in mind when outsourcing work to another writer; you’ll be well on your way to a successful partnership.