A business sign is one of the oldest forms of branding there is, but we don’t always put that much thought into signage these days. Technology has given businesses so many new ways to reach customers and demonstrate the value of their business, so people tend to forget about the old fashioned methods.
However, your business signage is still an incredibly important part of building a brand. In fact, there are a lot of excellent ways to use signage to promote your business, even if you don’t have a physical location. These are some of the best unique ways to use business signage to build a brand.
Add Some Lighting
Getting people to notice your sign in the first place is half the battle. In a busy area with a lot of signage, you need to do something to make yours stand out from the crowd, and lighting is an effective way to do that. It also means that your sign is even more effective at night. Some simple light boxes behind your signs will not cost that much money, but they make all of the difference to your sign.
Use Car Wraps
Your business signage doesn’t have to be static if you use car wraps. This is a great way to get your business brand out there and expose it to a lot of people in a very short space of time. The other great thing is that it’s not very expensive, which is why car wrapping is one of the most cost effective ways to market your business. If you provide company vehicles to your employees, use them as a branding opportunity by investing in some car wraps.
Experiment With Materials
A simple billboard might capture the attention of people as they drive past, but it’s not that inspiring. However, if you experiment with materials, you can create something a lot more exciting that gets people talking. For example, why not show your dedication to environmental responsibility by making a sign made from reclaimed materials? You could even create a roadside sign using flowers instead of a standard billboard. By playing around with materials, you can create signage that gets people talking and you could even create a bit of an online buzz if people start sharing photos.
Digital technology means that you have more freedom with your sign designs than ever. Instead of a static image, you can use a series of rolling images or even a video. Although digital signage is more expensive, it allows you to deliver a much better experience and it can be updated in real time. For example, you can cycle through different products that are on sale right now and change them as your pricing changes. Digital signage can be used to switch between marketing communications and practical information, like a map to your business premises.
If you are using digital signage, installing a motion sensor is one of the best ways to make it more cost effective. That way, you can deliver personalized messages as consumers pass by or enter certain areas of the business. Not only does this create a more dynamic display, but it also stops you from wasting money running signs that nobody is looking at.
Augmented Reality Signage
Keeping up to date with the latest technology is so important if you want to stay competitive. That’s why you should consider using augmented reality in your signage. If you don’t already know, augmented reality is a technology that allows you to overlay digital content on real images, often using the camera on your phone.
There are some great opportunities for using augmented reality in business signage, to create something more innovative. Often, augmented reality experiences are triggered by an image, so you can create a sign that customers then interact with on their phone to gain access to more content. This allows you to show videos and even create interactive experiences instead of static signs.
Your business signage is still just as important as it has ever been, so you need to make sure that you invest in the right design. However, if you want to build a brand and get people excited about your business, you must do something innovative with your signage. Coming up with interesting designs using clever lighting and unusual materials will make you stand out from the crowd. Making use of new technology, like digital signage and augmented reality will bring your business signs up to date and create a more interactive experience too.