It can be easy to let your business fall into repeated patterns of the same old, same old. But you need to bring your business into the 21st Century for continued successful competition.
Glam It Up with Video Promotions
Customers can learn a lot from the ads and promotions you put up in your store. But both Gen-Z and Millennials love rich media content more than anything else. So it’s no longer enough to just cover your walls with posters. With video ads, you can bring your store or business to life. Using an AJA converter, you can send your ads from a central hub to output displays like vertical monitors, in-store TV systems, and even informational EPOS screens at your main checkouts.
Present QR Codes for Signing Up
In addition to rich media, younger people prefer interactive media, which they usually access on their phones. By sending a customer to where you want them to be, you can do almost anything with QR codes. Companies often use QR codes to send new customers to pages where they can sign up. These can be for memberships, special offers, and email newsletters. Some people can’t get enough of QR codes because they are so easy to use.
Bring Your Business into the 21st Century with an App
Apps are everywhere these days, and if you make your own, you can boost sales and promotions. With an app, you can also make it easier to do business. For example, you can make it easier for people to order at your bar or restaurant by creating a custom app that sends orders straight to the kitchen. You could also take reservations through an app. Lastly, you can reach more people and offer more services by adding click-and-collect features to your app.
Make Sure You Can be Found
If no one can find you, you can’t run the best business possible. This is in both the real world and the world of the Internet. Search Engine Optimization is the first step to making sure people can find you. You can show up in Google searches with local SEO if you sign up for Google My Business and give as much information as you can. Also, Google Maps will show your business. But you can also use SEO on a page to bring more people to your site and get more customers.
Go Merchandise Crazy
These days, it’s a big business to customize and sell things. And with good cause. Gen-Z and some Millennials are more likely to do business with you if they feel like you understand them and their values. For example, you can appeal to younger people about important issues like climate change by selling reusable water bottles and tote bags made in a way that doesn’t hurt the environment. USB sticks, office supplies, and hoodies are a few other popular items.
There are numerous ways you can bring your business into the 21st Century. Some of the simplest include video promotions, custom apps, and specifically targeted merchandising.