Running an online store isn’t the easiest gig in the world. While setting one up is not so much of a challenge anymore, actually getting ahead in the sector is notoriously difficult. It’s just so hard to come up with anything new that’s not been done before.

In this post, we take a look at some of the hard-learned lessons you can expect when setting up an ecommerce store. This is what you need to look out for. 

Your Competitors Already Know Things You Don’t. 

Experience is a big advantage in the ecommerce sector. The longer you’re in the game, the more you learn about how to play it. 

And that can be a problem when you are new. You’re trying to get ahead, but other players in the market always seem to know what’s coming next. 

People Are Worried About The Risk Of Buying From You

Next, people might worry that buying from you is just too risky. They haven’t heard of you before so they decide to go to a competitor instead. 

This problem is quite difficult to deal with but there are things you can do, such as accepting cash on delivery or putting a robust returns policy in place. You can also do things like offer next-day delivery to encourage more impulse sales.

The Check Out Process Is The Number One Reason People Don’t Buy From You

Having a long checkout process is a big no-no for ecommerce stores. You want to avoid asking as many questions as possible and just stick with the basics. 

If you need to collect more information, do so in a piecemeal fashion. Collect the bare minimum for the first purchase and then add more later on when the customer returns. 

Your Site Will Need A Lot Of Attention

When you run an ecommerce store, you quickly find out how much time your site takes up. You can spend hours on it, just running through all your product pages and checking they are accurate. 

If you use a platform, such as Magento, you’ll also have to do regular Magento maintenance. This means going into the nuts and bolts of your system and looking for anything that might be slowing it down or hampering the customer experience. 

Most Of The Money You Spend On Technology Is A Waste

Some software really comes in handy when you run an ecommerce business but a lot of it is a waste of money. Analytics solutions often fail to provide you with useful information. Or if they do, it is something that you can get for free elsewhere.

Be careful with software subscriptions. If you’re not sure whether they offer real value, check which solutions your competitors are using. 

You Shouldn’t Wait Too Long To Launch

Lastly, many entrepreneurs in this space wait as long as possible before launching their stores. They want to make sure that they make everything perfect. 

But, of course, we live in an imperfect world. And if you wait too long, you’ll wind up losing even more money.