When you are running your own small business, it can be hard to get a clear picture of where things are going wrong. You are investing time, blood, sweat, tears, and probably a fair amount of cold hard cash into making this a success. So when things aren’t going quite as well as planned, it can be disheartening and frustrating. But sometimes, the amount of energy you’re investing can be the problem – if you are spending all that energy into the wrong things. If you are a small business with a small team, you can’t afford to spread yourself too thinly.
Are you spending all your time on these unnecessary burdens, when it would be better spent elsewhere? If so, start thinking about how you can outsource!
If you’re new to bookkeeping for business, this is likely taking up a lot of your valuable time. Maintaining records can be a long and drawn out process, leading many small business owners to put it off until they can’t any longer. Your accountant needs your up to date records to be able to do their job, so it’s vital that you get it right. But that doesn’t mean you need to go it alone. Online bookkeeping resources can help to streamline the entire process, making it less of a burden and more comfortable to stay on top of.
If on top of your usual business activities you’re trying to write your own blog posts and newsletters, update your social feed, make partnerships and build brand awareness, it’s unlikely you’re doing any of it justice. If you can afford to, this might be a great area to outsource – since there is no shortage of freelance writers or marketing agencies that could help you. Otherwise, you might be better placed stripping back your efforts to focus on just one or two marketing methods that you’ve had the most success with. Another thing to consider is using tools like Hootsuite or Sprout Social, which can help you to batch schedule your social media posts ahead of time, so you only have to do so once a week.
Even for those of us who are technologically inclined, IT can be complicated — particularly business IT, where there are many more moving parts. Instead of wasting precious time and energy on IT, hire someone to take this on or outsource to a specialist like Hudson Valley IT Services, LLC, who can find the right solutions.
If your business relies on your undivided attention, then having to do the smaller, nitty-gritty tasks is taking you away from the essential things. And it’s those things that make your business grow! If you can afford to, it might be worth hiring an office assistant or PA to take care of the administrative and organizational tasks that keep your world spinning. Otherwise, you could check out project management tools like Trello to help keep you on track. Outsourcing to a virtual assistant might also be an option.