It’s important that you handle your brand identity online the right way. Used correctly, your brand identity can be one of the best and most powerful tools in your arsenal. However, there are ways that you can slip up here and key mistakes that you need to avoid. So, let’s dive in and discover whether you are making these crucial errors.
It’s possible that the biggest problem with your brand identity is that you are focused on the name of your company rather than the people behind it. Customers want to see who is running your business and be able to connect with your employees. They want to know that it’s not just a number-crunching machine and that there are people who care about them and what they want. The easiest way to do this is to show some skin and we don’t mean that literally.
You need to reveal your human side. One of the easiest ways to do that is through social media. Inject some whimsy and fun into your social media management. You also need to keep in mind the eighty, twenty rule. This simply means that only twenty percent of the content that you create and release on your social networks should be direct marketing. The rest needs to provide real value to your consumers. You need to make sure that you are working to offer them content that they find engaging, interesting, or just fun. Making customers or users laugh online is never a bad idea.
Failing To Create A Community
According to Deepak Agarwal, the price of the product or service only accounts for about 24% of the opinion that customers hold regarding your business. So, what other factors do you need to be aware of here? Well, there are a few to keep in mind. For instance, you might want to think about whether you are building up a community. This is about ensuring that customers feel connected not just to your business but to other people buying from your company as well. By creating a strong community, you will be able to make sure that you are able to build up loyalty within your customer base.
One of the easiest ways to build up a community is to make sure that you are asking customers questions. You can do this on message boards, in comment sections on blogs, or on social media. Depending on the type of business you are running, you can even set up a Facebook group. With a Facebook Group, you will be able to make sure that people do feel like part of a shared community. You can also provide updates on the services that you are offering.
Facebook groups are particularly popular for PT business owners. However, they can be beneficial in a wide range of different business models. If you are working with a digital marketing agency, it’s worth exploring the best ways to build a community with them.
Ignoring Customer Reviews
Customer reviews are important and unfortunately, they can not just be ignored. If you ignore reviews from customers and clients then they can create massive problems for your business. You can end up in a situation where numerous new customers feel reluctant to buy. One report has suggested that more than 80% of customers will explore reviews before committing to a purchase. That’s something to keep in mind as you build up your business brand. Of course, you also need to know how to respond to reviews the right way and it’s not quite as simple as people typically assume.
Your instinct might be to deny fault and instead try to push the blame onto the consumer themselves. Particularly if you are responding to a public digital space. However, this is always going to be a mistake as it makes you look untrustworthy to consumers. They might question whether you have their best interest at heart and this is a perspective that you will want to avoid. Instead, you need to respond in a way that makes it clear you want to help the consumer. You want to make sure that their needs are taken care of and make this your primary goal.
We hope this helps you understand some of the key mistakes that you could be making with your only brand and the right steps that you should take. If you make the correct decisions here then you will be able to guarantee that your business is in a far stronger position on the market.