Steve Jobs was right, you know. Better is not a sustainable goal.

And competition is all a big smoke screen anyway. There is no such thing as competition when it comes down to it, because there is more than enough business out there for everyone. If someone chooses to work with a person that does a similar thing to what you do, it’s more about them connecting more with the other person that that they didn’t choose you.

So, if different is the goal, the very first thing you have to do is set yourself apart.

In order to do that, you must have something and be something that no one else is, has, or could ever be.

Your copy needs to be in your voice.

Your content needs to be delivering the goods only you’ve got.

And your website must grab people with the energy only you can offer.

Since websites are kind of what I do – I have the most advice to offer in that area. Here are my top three ways to make your website more you:

  • Don’t copy anyone else’s website. You can take pieces and do something similar – but don’t ever, ever, ever let your website look so much like someone else’s that people notice it.
  • Don’t let your coach or your friends or that group you are in deter you from doing what you think is the right thing to do. So many times a client *loves* something until they get feedback from too many people. Too many cooks in the kitchen is never a good thing.
  • Do follow your gut. You may not be very good at it, but trust me, when you know, you know. You just usually end up second-guessing yourself and talking yourself into doing the more mainstream, expected thing. You can’t be different by doing the mainstream, expected thing. You’ve got to blaze your own path.

I know all of this is easier said than done for most people. Blazing trails is not an easy thing, nor is it for everyone. But if you are passionate about something and you feel like you need to get it out to the world, you must, must, must do it in a way that sets you apart.


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