A brand serves many purposes. First of all, the brand is the identity of the business. When it is strategically designed, it is immediately recognizable. For example, everybody knows the logos of famous brands such as McDonald’s, Starbucks, Apple, or Nike. The iconic logos contribute to the presence and reputation of the brands on the market. Being easy to recognize and differentiate is crucial for brands.
But there’s more to the brand than a visual statement. A brand also represents your business values and mission. Therefore, reputation issues can also affect your brand presence and growth. So, whether you are launching a new brand or considering improving your existing business, working with branding experts can make a huge difference.
A branding agency
Entrepreneurs are the first to admit that business ideas are easier to develop than brand creation. Branding your business is the act of providing your company with a name, a style, a tone of voice, and an aesthetic that makes you recognizable. Professional branding experts can be instrumental in developing your brand identity. Indeed, while you can find plenty of easy and cheap logo-making tools online, you want to partner with a branding expert to create a clear, accessible, and meaningful presence.
A branding agency, for instance, will establish the importance of color and shape choices in your logo, ensuring that customers can get the right impression at first glance. Agencies can also help you pick a more meaningful name for your company to prevent confusion and stand out from the crowd.
A content creation and publishing agency
A silent brand is an invisible brand. To exist in the market, you need to be seen and heard. Therefore, every brand should have a comprehensive strategy for content creation and content publication to target their audience group. It makes sense for a company to work in partnership with content specialists and ad agencies that can help to promote your message.
What you can expect from content and advertising professionals:
- content mapping and scheduling
- content creation
- guideline for the tone of voice and personality for content writing
- social media advertising campaigns
- branded advertising off-line and online
The protective shield when things go wrong
Brands are exposed to public feedback and comments from their users. A one-star review can considerably affect your brand presence and reputation. Unfortunately, accidents can happen. Even famous brands can receive a negative review or be targeted by negative articles. That’s precisely why reputation managers can make a huge deal of difference for a brand. Brand reputation management addresses issues and helps protect brands from harmful consequences. It is also a helpful strategy when the company faces an unprecedented crisis that can damage its reputation.
The magician who transforms the old into a new brand
Last but not least, everything needs to grow and evolve. The same principle applies to brands. A rebranding strategy or transforming an existing brand can be an effective solution to bring back an old brand and meet the new expectations of the market.
In conclusion, branding sits at the core of every business plan. It provides an identity, contributes to growth, protects the company, and encourages transformational processes.