Thanks to the COVID-19 pandemic, large-scale in-person business events are temporarily off the table. However, virtual live events are growing in a big way.
There’s just one problem – the vast majority of companies have no idea how to pull one off successfully.
Fortunately, we’re here to help. In this post, we discuss everything you need to know about hosting a virtual branding event, from live event production to how you deliver it to your audience.
Tip #1: Make It For Mobile Devices
While some people will watch your events on desktop computers, many will also want to do so on mobile. It is critical, therefore, that you optimize the experience for people watching on these devices.
Here are some pointers on how to do this:
- Prepare slides with the minimal amount of text possible
- Use images and videos however you can
- Make sure that if people are presenting, that their faces cover the majority of the area of the camera’s field of view
- Increase the font size
- Use platforms, such as YouTube, with good support for mobile devices
Tip #2: Monetize Your Event
A lot of companies see their live branding events as pure advertising. For that reason, they never think to charge their audience money.
However, asking for a fee completely changes the dynamics of the experience. It instantly tells people that they are not at a marketing event, but something that will deliver them value. And that, ironically, can make it much more likely that they will attend.
When hosting the event, be sure that you solve some problems that your audience has. Then, subtly talk about how your company can help, without it feeling like a sales pitch.
Tip #3: Find A Great Speaker
If you can find a great speaker, you will massively improve attendance figures at your event. Inspiring people have an innate ability to draw massive crowds of people, thanks to the unique ways they look upon the world.
Tip #4: Choose The Time And Date Well In Advance
Before you decide to host a live event, think carefully about the optimal time and date for it. Consider carefully when people will be available and free to watch you.
If you’re going for working professionals, then hosting the event during regular working hours, 9 to 5, probably isn’t such a great idea. However, if your audience is stay-at-home parents, then this might be the perfect time of day to connect with them.
Tip #5: Choose The Platform That Suits You
When it comes to choosing a platform, you have lots of options. In fact, thanks to improvements in technology, it is easier today to sell your brand to prospects over the internet than ever before.
There are a bunch of tools and platform options available. These include:
- Adobe Connect
- Google Hangouts
When choosing one of these platforms, ask yourself whether it allows enough people to join (Zoom has a limit). Also, ask whether it is within your budget and has all the features that you need.