Amanda Krill https://amandakrill.com Intuitive Alchemist Thu, 30 Jul 2020 17:44:01 +0000 en-US hourly 1 https://amandakrill.com/wp-content/uploads/2015/06/cropped-akfav-32x32.png Amanda Krill https://amandakrill.com 32 32 171411553 Is Your SEO Up to Scratch? https://amandakrill.com/is-your-seo-up-to-scratch/ https://amandakrill.com/is-your-seo-up-to-scratch/#respond Thu, 30 Jul 2020 17:44:01 +0000 https://amandakrill.com/?p=8396 Why should I care about SEO? You’ve probably heard the phrase SEO, it means search engine optimization, and it describes the process of how websites rank in the organic search results of major search engines like Google. If you’re running a business, you want your customers to be able to find you and to stand […]

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Why should I care about SEO?

You’ve probably heard the phrase SEO, it means search engine optimization, and it describes the process of how websites rank in the organic search results of major search engines like Google. If you’re running a business, you want your customers to be able to find you and to stand out from the competition; this is done through a good SEO strategy. Optimizing your website and the content you produce and promoting your company regularly through content and online ads is the best way to appeal to new customers and turn leads into conversions.  

The secret sauce of SEO

Let’s say you are a company selling caps, such as Cap America. You might think it’s a good idea to buy some billboard space to advertise your caps on so that everyone sees them. The idea is that the more people who see it, the more leads you’ll get, but wouldn’t it be better if your company showed up in the search results every time someone types Buy Caps into a search engine. In general Google bots and crawlers are looking for information to rank that is high-quality and highly relevant. This is an excellent rule of thumb when creating content.  

Keyword research best practices

Keywords refer to the words and phrases searchers use to find your product. In this case, it’s Buy Caps. These are the keywords you will use to optimize your content and website. It seems simple enough, but there are a few important factors to keep in mind. Look at the volume for a keyword, if lots of people are searching for it you will reach a big audience, but if demand is low then optimizing the word might be a waste of time. You want to show up when people search for the keyword Buy Caps but not Buy Russian Caps, why? Because you don’t have any Russian caps – this is ‘relevance’ and is very important for your SEO.   

On-page SEO

When you have your keyword list and related keywords, it’s time to optimize your website. That is what on-page optimization means, it means filling your webpage with relevant content so that the search engine bots and crawlers can easily find and rank it. Each of your sites web pages should be built around a core theme with a ‘basket’ of related terms. Each page should have a title tag, a meta description and body content that is relevant, engaging and shareable.  

Content marketing and link building 

The Google algorithm is always changing, but links have always been a big part of it. The last part of your SEO strategy should be building quality links into your web pages; it will have a strong bearing on how effectively you rank. There are several ways to get links onto your site, but the best approach is to produce quality content and reach out to a related business. Collaborating in this way and achieving quality back-links is one the best way to rank highly in the search engines.   

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Is Your Marketing Strategy Too Broad? https://amandakrill.com/is-your-marketing-strategy-too-broad/ https://amandakrill.com/is-your-marketing-strategy-too-broad/#respond Thu, 23 Jul 2020 13:01:41 +0000 https://amandakrill.com/?p=8391 Effective marketing involves reaching out to the right audience. If your marketing strategy is too broad, you could end up reaching out to the wrong people. Narrowing your marketing strategy in order to focus on the right consumers can help you to get more bang for your buck. Here are just a few ways to […]

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Effective marketing involves reaching out to the right audience. If your marketing strategy is too broad, you could end up reaching out to the wrong people.

Narrowing your marketing strategy in order to focus on the right consumers can help you to get more bang for your buck. Here are just a few ways to narrow your marketing strategy so that you’re getting better results.

Know your target market

Some products and services have a universal appeal. These include things like food, healthcare and home essentials.

Other companies meanwhile may have more of a niche appeal. Identifying the audience that makes up this niche is important for fine-tuning your marketing strategy.

In all cases, there are likely to be certain trends that determine the types of people most likely to buy your product. For instance, practically everyone uses toilet people, but the people buying the most toilet paper are likely to be providers of large families and owners of service industries.

There are a few ways to identify your target market. Start by looking at your existing customers and picking up any demographic trends such as the average age, gender and location – you may be able to use analytics and customer surveys to gather this data. It’s worth also doing some research into your competitors. There are ways to access data analytics on competitor websites as well as including competitor research in surveys.

Know which channels they’re using

There are certain marketing channels that your customers may be drawn to more often. This is worth thinking about so that you’re not wasting time and money on targeting channels that your customers aren’t using.

Take social media marketing as an example. While it can benefit most businesses, you need to carefully consider the types of social media platforms that your customers are using and the type of content you can realistically promote. An accounting firm is unlikely to get much use out of Instagram, while a tattoo artist is likely to get of interest through this platform. B2B companies tend to get most customers via platforms like LinkedIn, while B2C companies may get more customers via a platform like Facebook.

Target the right locations

It can be beneficial to know which locations your customers are likely to be found so that you can focus your marketing in these locations. If you sell laptop cases and suitcases, you may benefit from targeting commuters in certain locations such as via posters on trains. If you provide landscaping services, you could find it beneficial to post flyers through specific doors of homes that have outdoor yard space.

You can also use location targeting in digital marketing. The likes of local SEO and local PPC marketing are able to use geo-targeting to focus on customers living in a certain area. This can be useful when trying to promote a local plumbing service or local restaurant online. You can even look into Google Maps marketing. 

Find your USP

A USP (unique selling proposition) is the element that makes your company unique from your competitors. Having a USP allows you to more easily stand out and could be a way of targeting specific gaps in the market that are yet to be tapped into.

For instance, if you’ve recently opened a bar and there are lots of other bars in the area – you could find it difficult to pull in customers without having a unique appeal. Perhaps you’re the only bar that has a pool table. Alternatively, you may specialize in craft beers or food. These are all things that can make a great USP and they should be a focus of your marketing.

Sometimes a competitor may try to steal your USP. Pay attention to this by monitoring your competitors so that you can alter your USP if necessary. 

Fine-tune your keywords

When it comes to SEO and PPC advertising, targeting the right keywords is essential. A lot of companies make the mistake of going too broad with their keyword choices – while broad search terms are worth optimizing, you could find that many other companies are also targeting these keywords. 

Considering more specialist search terms could help you to target consumers that are potentially more relevant and interested. For instance, someone searching ‘cheap office chair’ is likely to be more interested in purchasing office chairs than someone searching ‘chair’. Specialist keywords are also less likely to be triggered by inappropriate broad match terms. If you’re selling office chairs, you don’t want your adverts and search listings coming up for users that are searching for dining chairs or deck chairs. 

Time it right

Sometimes timing can have an impact when marketing your product. While year-round marketing can be worthwhile, there could be certain times of year when you want to really push certain products due to a higher or lower demand. If you run a campsite for instance, you may find that it’s best to heavily advertise in the height of summer when competition is fierce, as well as advertising in the winter (if your campsite is open) when demand is low and you’re not getting business.

With social media marketing, even the day and time can play a significant part. If you want your post to get as many views as possible, you could find that there are certain times of the week when your followers are more active online. For instance, if you’re marketing to businesses, you could find that Monday to Friday business hours are the best time to publish a post, while the opposite may be the case when marketing to consumers on personal accounts. 

Use a specialist marketing company

If you choose to use a marketing company to help you promote your company, consider whether a general marketing company or a specialist marketing company is likely to have more of an impact. 

Nowadays, there are specialist marketing companies for everything from gym marketing to pest control marketing. These specialist marketing companies may understand your target market better and may have a better understanding of the unique strategies required to make an impact. 

You may have a limited choice of options when looking for specialist marketing companies, which could be the one drawback. Some general marketing companies may be able to offer better pricing or more flexible campaign options, but you should weigh up whether they will have the same impact.

Be careful of going too narrow

While narrowing your marketing strategy can help you to attract more customers, you should be careful of going too narrow and targeting too small a group. If you already run a very niche business, your customer base will already be limited and you don’t want to restrict this further. For instance, if you sell vivariums for pet reptiles, you’re already targeting a very niche market (reptile owners) within a niche (pet owners). In these cases, it can sometimes be better to broaden your marketing by targeting pet owners in general as well as reptile owners.

As with anything in life, it’s about getting the right balance. Sometimes you will attract customers through broad marketing just as you may target certain customers through very specific marketing. Assess your marketing regularly to make sure that the balance is just right.

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4 Common Things That Hold Businesses Back https://amandakrill.com/4-common-things-that-hold-businesses-back/ https://amandakrill.com/4-common-things-that-hold-businesses-back/#respond Tue, 21 Jul 2020 14:08:26 +0000 https://amandakrill.com/?p=8388 It’s not easy running a business. If you’re going to find success, then it’s important that you’re working to your full capacity, and being as productive as you can. Sometimes, the things that hold your business back will be beyond your control. But in many cases, companies inadvertently hold themselves back. They prevent themselves from […]

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It’s not easy running a business. If you’re going to find success, then it’s important that you’re working to your full capacity, and being as productive as you can. Sometimes, the things that hold your business back will be beyond your control. But in many cases, companies inadvertently hold themselves back. They prevent themselves from reaching their full potential. In this blog, we’re going to take a look at a few of the common issues that hold businesses back, and also offer advice on what you can do to put these problems behind you.

Small Mentality

First thing’s first: let’s take a look at your mentality. As the owner of the business, it’ll be your vision that determines how successful the venture will be. If you have doubts about the legitimacy and respectability of your business, then you’ll be stuck in the slow lane. If you have a grand vision, then the sky’s the limit. This is obviously a subtle thing, but it does have a huge impact on the overall success or failure of companies, since the mindset has such an influence on how you’ll run your business on a day to day basis.

Underperforming Staff

You’re important to your company. But collectively, your staff may be even more important. If they’re talented, high-quality, motivated individuals, then the potential of your business will be limited. If, on the other hand, they’re subpar, then you’ll run into trouble. Your ideas can’t come to life if your staff don’t have the skills or enthusiasm to put them into action. If you think your staff could be better, then take a look at your hiring process — it’s this aspect of business that’s probably the problem. Work on refining your hiring process, and you’ll find that you naturally attract higher-performing employees. 

Low Productivity

It will feel like you’re always working extremely hard for your company. You’re likely putting in long hours and returning home ready to crash on the couch. But it’s important to remember that the number of hours you’re working isn’t what matters; it’s how productive you are while you’re there that counts. If you’re spending too much time wrestling with your technology, for instance, then you won’t be working as efficiently as you could. Work with a company that offers IT support, and you’ll find that you have the tech setup that allows you to work at full capacity. Other productivity issues may be the result of having the wrong office setup or communication problems with your team. It’s all about finding out what’s causing your productivity issues, and take steps to put them behind you.  

No Feedback 

Your ideas will be good. But are they perfect for your customers? Perhaps, perhaps not. You won’t know until you ask them. Gathering feedback from customers is one of the best ways to push your business forward, since it’ll tell you what you’re doing right, what you’re getting wrong, and what your customers want to see more of. It’s the smart way to direct your future. 

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5 Things To Consider When Improving Your Business Communications https://amandakrill.com/5-things-to-consider-when-improving-your-business-communications/ https://amandakrill.com/5-things-to-consider-when-improving-your-business-communications/#respond Mon, 20 Jul 2020 16:36:00 +0000 https://amandakrill.com/?p=8385 If you’re looking for ways to improve your business communications but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’re a new business that is just starting out or you have been in business with years, you need to ensure your communication systems work for […]

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If you’re looking for ways to improve your business communications but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’re a new business that is just starting out or you have been in business with years, you need to ensure your communication systems work for you. Luckily, there are lots of questions you can ask yourself to ensure exactly that. From setting an overall budget to looking at the systems you use the most, the more questions you’re asking the better. With that in mind, here are 5 things to consider when improving your business communications: 

What Is Your Overall Budget? 

One of the first things you need to consider when it comes to improving your business communications is your overall budget, as this will ensure you’re not spending more than you can afford. Whether you have a small budget to begin with or you’re planning to completely overhaul your communication systems, having a clear idea of what you’re able to spend is essential. For tips and tricks when it comes to setting individual budgets as a business, you can visit this site here. 

What Systems Do You Use The Most? 

Once you have set a budget, you need to think about the systems that you use the most. Whether you prefer to communicate via email or you have regular Zoom meetings, knowing what areas you would like to invest in is important. If you don’t have a system that you use commonly, now may be the time to take a look at what could help you. 

What Systems Will Help To Improve Your Communications? 

Speaking of what could help you, you need to take a look at the various different communication systems are available to you to see if they are suitable for your business. From internal phone systems to a dedicated server for your emails and website, the more you’re investing in your communications the better. For more information when it comes to communications systems for small businesses, you can visit this handy site here. 

Do You Need To Consider Any Network Cabling Issues? 

Another important thing to consider is whether or not your new communication systems are going to require fresh network cabling, and whether this will bring up any issues for your business. If you’re unsure, you may want to consider getting in touch with www.jabbercomm.com.  

How Soon Do You Want To Upgrade?

Finally, you need to think about how soon you would like to upgrade your systems. Whether you want to be immediately or you have a couple of months to decide, knowing this will help you plan everything in advance. 

With lots of important things to consider when it comes to improving your business communications, you can ensure you’re making the best possible decisions. What else do you need to think about? Did we miss anything? Let us know your thoughts in the comments section below. 

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Understanding How To Invest In Stocks https://amandakrill.com/understanding-how-to-invest-in-stocks/ https://amandakrill.com/understanding-how-to-invest-in-stocks/#respond Mon, 06 Jul 2020 18:04:10 +0000 https://amandakrill.com/?p=8379 Investing in stock is one of the many ways to build upon your wealth. The stock market’s average return is 10 percent annually. That is better than any savings account or bond. You may be wary about investing in stocks because making sure you get a nice return on your investment can be a confusing […]

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Investing in stock is one of the many ways to build upon your wealth. The stock market’s average return is 10 percent annually. That is better than any savings account or bond. You may be wary about investing in stocks because making sure you get a nice return on your investment can be a confusing waiting game but time is of the essence.

Companies usually increase their profits over time, creating a higher stock price, which gives a greater return for investors like you who own the stock. More time means more opportunities for your investments to increase, and that is when you start reaping the financial benefits. If the company you invest in pays dividends, you do not want to trade those in and out of the market frequently because you may not own the stock at those critical points to capture the payouts. Whether you are CFD trading or share trading, here are some best practices to make money in stocks.

Take Your Time And Have Patience

Embrace the fact that the key to getting the maximum return on your investments is to have patience. Your stock’s earning potential comes from the compound interest you earn on long-term holdings. Your stocks will increase in value over time. That is why instead of buying and selling on a frequent basis, it is best to build your portfolio and watch it grow. Whether you are working for a company or you own your business, the second you start earning income, you should turn that money around in stocks.

Play The Long Game

Short-term trading will cut you off at the knees as you will not get the same tax benefits as you would if you held onto your investments. For example, if you buy a stock and sell it before owning it for a full year, you will wind up paying higher taxes than you would on a long-term capital gain. Remember that you are in this for the long-haul and sometimes that means holding onto your stocks even when the market does not look too promising.

Diversify Your Portfolio

This is recommended time and time again because investing in stocks is a risk. One way to reduce your risks is to cast your financial net wider. You do not want to invest in a bunch of companies in the agriculture sector because you will not be able to protect your assets when that market plummets beyond repair. If you invested in a couple of companies in the agriculture industry and also invested in a few companies in the media industry, you will be better prepared to protect your assets during the stock market corrections as it is very unlikely that all industries and companies will decrease in value at the same time or at the same level.

Do Not Wait For The Stock Market To Be Safe

Do not let fear guide you. Embrace that investing is a risk. Understand that when stocks have declined that only means that their prices are low. 

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Four Ways To Be Safe Online As A Business https://amandakrill.com/four-ways-to-be-safe-online-as-a-business/ https://amandakrill.com/four-ways-to-be-safe-online-as-a-business/#respond Mon, 06 Jul 2020 17:53:33 +0000 https://amandakrill.com/?p=8375 Navigating the online has its challenges, and it’s important to be wary when it comes to your business. What you say online, for instance, is something that can remain online forever. That’s why it’s important to be careful about what you put on there. Here are four ways to be safe online as a business. […]

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Navigating the online has its challenges, and it’s important to be wary when it comes to your business. What you say online, for instance, is something that can remain online forever. That’s why it’s important to be careful about what you put on there. Here are four ways to be safe online as a business.

Be Careful Of What You Say

Once something is said online, it’s on there forever. Even if you delete it later on, there’s no guarantee that it’s gone away completely. It could be that someone has downloaded that image or screenshot something that you’ve said in the past. When you’re operating as a business, every little detail is scrutinized, and you can’t afford to put a foot wrong when it comes to having a social media presence online. So a good way of practising this is to be careful of what you say online. Make sure anyone that handles the online side of your business has knowledge of what can be said and what can’t be said. Have stages of processing the content you are going to put out there so that it can be seen by others. The last thing you want is having to deal with a legal problem but should that be the case, it’s worth consulting Elitelawyermanagement.com for assistance.

Train Your Employees To Be Wary

It’s good to keep your employees in check when it comes to navigating the online world. They have a responsibility to your business and so what they do online should be monitored somewhat. You can also train your employees to be more vigilant on the internet and to be cautious about what they go on and how strong their passwords are, for example. Don’t just assume that everyone in your business is going to know what they’re doing when it comes to the online domain.

Block Any Suspicious Websites

There are precautions you can take when it comes to protecting your servers and the safety of the business when online. One of these can be to block any suspicious websites through your firewalls. You can also outsource the help of IT experts who can help with blocking as many suspicious websites as possible. It’s always good to have security for those sites that are likely to contain viruses or be dangerous for inputting personal information. You can at least have some control over what websites your staff navigate.

Write Up A Policy

Policies are a good thing to put in place when trying to protect your company but to also protect your staff members too. It can be handy to outline all the procedures that are in place to ensure the internet is being used properly and not in a way that’s going to be dangerous. These policies should be displayed around the business property so that everyone can see it.

As a business, an online presence is certainly necessary to have, but it does come with its dangers. Use these tips to help keep your business protected online.

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When You Look After Your Employees, They Look After You https://amandakrill.com/when-you-look-after-your-employees-they-look-after-you/ https://amandakrill.com/when-you-look-after-your-employees-they-look-after-you/#respond Thu, 02 Jul 2020 13:03:43 +0000 https://amandakrill.com/?p=8369 In the old days, employers were reluctant to look after their workers. Employees were responsible for conducting their own affairs. If they were worried about coming to work for some reason, they could always work for another company.  Today, though, things look very different. Firms are starting to realize that taking a hands-off or antagonistic […]

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In the old days, employers were reluctant to look after their workers. Employees were responsible for conducting their own affairs. If they were worried about coming to work for some reason, they could always work for another company. 

Today, though, things look very different. Firms are starting to realize that taking a hands-off or antagonistic to employee wellbeing isn’t a good idea. 

There are several reasons for this. 

First and foremost, safety and loss prevention can get very expensive. If a colleague injures themselves at work, the company is liable. Payment goes to the worker via the insurance company. And then the premiums that the firm has to pay go up. The more accidents there are, the further they rise until the costs for covering injury become one of the most substantial expenses. 

The second reason is that it increases the rate of turnover. Employees don’t just stand around, waiting to get injured before they leave your enterprise. Pain, disability, and disfigurements are the last things they want. So when they get the sense you don’t really care about their wellbeing, they start looking for employment opportunities elsewhere. It’s better to find another company with slightly lower pay than to stick with you and risk permanent loss of quality of life. 

The third reason is that it creates a bad workplace culture. When managers see workers as disposable, it makes them treat them worse, which hurts happiness and also craters productivity. 

When you look after the people in your organization, though, the opposite happens. Workers stick with you for longer. They’re not tempted to file lawsuits (mainly because they’re not getting injured). And they help to create a more positive workplace culture. 

Ultimately, all of this stands to benefit you, especially the workplace culture aspect. When people love the companies for which they work, they’re much more likely to put in the hard work you need to make the enterprise a success. If they’re always worried about the next machine that’s going to rip off their hand, they won’t put in the effort and are more willing to slack off. 

Looking after your employees is easy. The first step is to put a rigorous health and safety policy in place. Not only do you want a document that covers your back, but you also want to put in place daily sessions that reinforce your key safety messages. 

Retailers do this all the time. They’ll gather everyone up in the morning and remind them of the essential rules, such as staying two meters away from fork-lift trucks in the backroom. 

Next, you need to find ways to look after their emotional wellbeing. Hard work isn’t necessarily a problem. Most employees are okay with it, so long as they get support. The real issue in the workplace is what Google calls “psychological safety.” If people feel under threat when they walk into the office, they’ll be unhappy and eventually leave. 

Finally, you’ll want to actively promote wellness activities. Closing the office after six, for instance, could encourage people to go home and relax. 

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Put On An Excellent Business Event With These Industry Secrets https://amandakrill.com/put-on-an-excellent-business-event-with-these-industry-secrets/ https://amandakrill.com/put-on-an-excellent-business-event-with-these-industry-secrets/#respond Mon, 29 Jun 2020 12:37:33 +0000 https://amandakrill.com/?p=8365 Business events are like potatoes – they come in all shapes and sizes. Some events are massive things with thousands of people walking around, while others are more confined. Either way, events can be a great aspect of your marketing strategy as they help you promote your business and reveal new information. The success of […]

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Business events are like potatoes – they come in all shapes and sizes. Some events are massive things with thousands of people walking around, while others are more confined. Either way, events can be a great aspect of your marketing strategy as they help you promote your business and reveal new information. The success of your event depends on how well it is planned. With that in mind, here are some industry secrets that ensure you put on the best event possible!

Choose a great location

The event location matters more than almost anything else. If you choose to host your event in a place that’s difficult for people to get to, you won’t see a big crowd. Similarly, you have to host it at a venue that can handle your crowd expectations. Are you just holding a small conference? If so, an auditorium or hotel event space might be enough for you. Consider all the public transport links to the location as well as the size of the venue you require. This ensures you find a place where everyone can easily get to, and that can handle your event size. 

Get local help

Once you’ve decided on the location, you need to find local help to create the best event. As you can see here, https://www.mtievents.com/event-and-meeting-services/kc-destination-management-company/, a destination management company will assist you in getting to know the local area. This helps you understand how to give people directions to the event, the best hotels to stay at, and lots of other local information. It allows you to provide attendees with more info on the area, giving them a better experience of the event. People are more likely to attend when they’re told exactly how to get somewhere, the best places to stay, where they can eat, etc. It can help you sell more event tickets, leading to a higher turnout. 

Stick to a schedule

Aside from choosing a poor location, the worst thing you can do is run an event with no schedule. People want to know what’s going on and at what time. Not only that, but it helps you move things along and avoids instances where you spend far too long talking about a specific thing. An event schedule forces you to condense things down and bring a sense of direction to proceedings. It’s also helpful in instances where people may only be interested in one specific thing at your event. By checking the schedule, they can buy tickets and arrange to show up at the set time. Again, this can lead to a higher overall turnout as people may avoid buying tickets if they’re unsure what’s on the agenda. Plus, if you don’t have a schedule, you run the risk of waffling for hours on end, losing the attention of your audience. 

Stick to these three tips if you want to host an excellent business event. It’s all about choosing a great location, learning as much as possible about that location, then providing a good schedule. 

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How To Decide If Vision Insurance Is Worth It https://amandakrill.com/how-to-decide-if-vision-insurance-is-worth-it/ https://amandakrill.com/how-to-decide-if-vision-insurance-is-worth-it/#respond Fri, 26 Jun 2020 21:22:27 +0000 https://amandakrill.com/?p=8362 The health of your eyes is just as important as the health at any other area in your body. Often times when getting health insurance, it is typical to skip vision insurance. Usually, it is provided as a group benefit through your employer or you can purchase it as an individual policy. Some people think […]

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The health of your eyes is just as important as the health at any other area in your body. Often times when getting health insurance, it is typical to skip vision insurance. Usually, it is provided as a group benefit through your employer or you can purchase it as an individual policy. Some people think getting vision benefits from their employer is a waste of money while others believe it is an excellent option. If you are on the fence about whether or not vision insurance is worth it, here are a few things you should consider.

What Exactly Is Vision Insurance?

To understand if vision insurance is worth it, you must first understand how it works and what it does. When you have vision insurance, you have to pay a premium either monthly or yearly. That premium will purchase you all kinds of benefits like discounted vision exams, glasses and contacts. Sometimes those services are free. There are two different types of vision insurance: benefits packages and discount plans. When you have a benefits package, you typically only get one eye exam per year and though you may not have to pay the full cost of the exam, you might still have a $10-$25 copay. On the other hand, you also pay a yearly or monthly premium or membership fee, and that purchase allows you to get a percentage of all your services and eyewear.

Vision insurance is not all-encompassing and does not cover all things eye-related injuries. If you have a pre-existing condition, you typically do not get those costs covered even with insurance. Vision insurance is good for eye exams and basic optical equipment, small issues like nearsightedness or farsightedness. Anything beyond that, you may still have to pay for a few services yourself.

Which Plan Is Right For Me?

When you are thinking of purchasing an insurance plan, there are a few things you need to consider. You can expect to pay anywhere between $5 to $15 monthly. If you want to add coverage for your spouse, domestic partner or child, you may pay a little less per person than the plan’s individual rate. If your employer offers vision care insurance, there may not be as many opportunities to sign up as it may require to fall during the yearly open enrollment period. Ultimately, it comes from knowing your bottom line to ensure you are not paying more than you expect to receive. Find out the bottom line in each option, making sure to compare the policy’s total annual cost to your forecasted annual vision care expenses.

How Often Will I Recieve My Benefits Or Allowance?

You may only be able to receive your allowances or benefits every 24 months. Depending on your lifestyle and personal needs, this may be ok but if you have a big family you could easily overspend your allowance, leaving you to cover the costs out of pocket for the rest of your family’s needs.

What Will My Vision Care Insurance Cover?

What your vision care insurance pays varies. The very basic plans typically cover eye exams, contacts and glasses. These may function more like discount plans than insurance whereas if you get a more all-inclusive plan you may receive discounted or free eye exams, contact, glasses as well as help with the cost of eye surgery, treatment of eye diseases and permanent vision impairment.

It is important to keep in mind that though a vision insurance plan will cover more than a vision benefits package, it may not pay you in the way that you think. Instead of paying an annual deductible, your insurance company will give you a flat fee payment that would go towards those more in-depth coverages.

Some other things to consider is that some plans might only cover the bare necessities. For instance, your plan covers lenses for glasses but it may only be basic lenses. Anything extra you may want like anti-glare or super intricate frames, you may have to come out of your own pocket, though the insurance company will pay for at least some of those expenses.

Is There A Waiting Period?

Whether or not your plan has a waiting period depends on the insurance company. Some plans require a range between 30 days to 36 months before you will be able to receive your full benefits. This stops people from waiting until they have an expensive problem to sign up for vision care insurance. Until that timeline is up, you may get reduced benefits or no benefits at all.

Are There Any Alternatives To Vision Care?

For those that still do not understand the benefits of getting vision care, you may be leaning toward some alternative methods of getting vision insurance. You can get flexible spending accounts as well as health savings accounts. Both of these alternative options are tax-advantaged, lowering your taxable income when it becomes tax time. They can also be used to purchase things like eyeglasses, contacts and eye exams. Another alternative is to use major retailers that have optical centers. They typically offer services like eye exams and eyeglass frames at discounted prices. You could also opt for ordering your frames through an online retailer. For more of that, visit websites of your favorite online retailers.

Who Needs Vision Insurance?

It is recommended that if you are between 20 and 39 years old, you should get an eye exam every five to 10 years. If you are 40 to 54 years old, you should get an exam every two to four years. Successively, when you are between the ages of 55 to 64 years old you should make sure to get an exam every one to three years. When you are 65 years or older it is recommended that you get an exam every one to two years. It is understood that as you get older, the more often you will need to get exams.

Where Can I Find The Best Plan?

One of the most important things to consider when you are looking for the best vision insurance plan is to take into account your vision needs. Ask yourself if you need corrective lenses or if your family has a history of eye-related diseases. These types of questions can help you think about what kind of coverage is best for you. Once you determine what kind of coverage you need, you can shop around knowing what to look for. You are able to determine what is considered a good plan. If you have a pre-existing condition, you may want to find a plan that you know covers everything you need to ensure you can afford treatment for that thing.

You can buy individual or family vision through many of the same websites you can purchase health insurance. When searching for vision insurance make sure the health insurance provider offers plans in your area. All you need is a ZIP code. It is also important to use the provider directory to make sure your plan covers your preferred doctor. If you are the kind of person that needs frequent eye exams, glasses or contacts, make sure your plan does not have a waiting period.

There are many things that you need to consider when deciding if vision insurance is worth it. For some people it is. They are able to get frequent checkups and eye exams. Others may want the option to switch up their look more often, in which case having vision insurance is worth it because you receive discounts. 

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What Makes Your Business Appealing https://amandakrill.com/what-makes-your-business-appealing/ https://amandakrill.com/what-makes-your-business-appealing/#respond Fri, 26 Jun 2020 12:28:40 +0000 https://amandakrill.com/?p=8359 New businesses must find a way to appeal to customers as quickly as possible. As millennials are the largest generation of consumers, it is worth putting your focus on them before anything else. We all know how consumer trends and the retail and hospitality experience has changed in recent years. People do not want to […]

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New businesses must find a way to appeal to customers as quickly as possible. As millennials are the largest generation of consumers, it is worth putting your focus on them before anything else. We all know how consumer trends and the retail and hospitality experience has changed in recent years. People do not want to shop at the big box stores any longer. They prefer independent businesses that understand what they want from a company, and making this a priority will ensure your business appeals to everybody. 

A Seamless Experience

Whether online or in-store, a seamless experience is crucial. This means you need to do everything your business must ensure that there are no issues regardless of the type of experience your customers have. 

Investing in dependable Network Support will ensure that your online store and systems remain intact, especially during a boom period for your business where the servers would otherwise be overwhelmed. As for the in-store experience, keep the store neat and tidy, reduce clutter, and give it a logical layout that won’t assault the senses. For increased appeal, try to balance the consistency between the online and physical stores to make customers feel more comfortable with both environments. 

Reward Loyalty

Everyone wants to feel special, even if they know they are merely being sold to. With loyalty programs and reward schemes, you can appeal to your customers and transform them from one-time visitors into repeat customers that will use your business more and more as they start to see benefits with their purchases.

These rewards can range from goodies and freebies in their first order to free shipping and discounts if they spend a certain amount. You should also consider marketing automation and segmentation to target different types of customers more effectively and send reminders about abandoned carts with an incentive to continue their shopping and get to the checkout. 

 

Knowing They Can Trust You 

The younger generation is much more clued-in about what could happen to their data if they provide their information. However, this isn’t in a paranoid way. They understand the nature of technology and data more than older generations or those who are not old enough to remember severe data breaches. 

Trust is a massive thing in business, no matter how large your company is, so it’s crucial to remind them that they can trust you to protect their data. You can do this with privacy policies and offering reassurance about third-party companies. Trust goes further than data, though, so it’s always beneficial to be transparent with everything you do. This can include your labor practices, where you source materials or ingredients, and anything you can do to benefit the world. 

Appealing and Attractive

Some of your strategies will be hits; others will be misses. However, neither should get you too confident or disheartened. To ensure that your business has lasting appeal to a generation of eager consumers, you must provide a consistently enjoyable experience, make the customer feel special, and demonstrate you are trustworthy. After you have done this, everything else will come easily. 

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