Amanda Krill https://amandakrill.com Intuitive Alchemist Fri, 25 Sep 2020 14:31:45 +0000 en-US hourly 1 https://amandakrill.com/wp-content/uploads/2015/06/cropped-akfav-32x32.png Amanda Krill https://amandakrill.com 32 32 171411553 Making Smarter Choices For Your Business https://amandakrill.com/making-smarter-choices-for-your-business/ https://amandakrill.com/making-smarter-choices-for-your-business/#respond Fri, 25 Sep 2020 14:31:45 +0000 https://amandakrill.com/?p=8492 2020 has certainly been a time of change. Businesses have had to adapt, change their practices and even change the way they work in order to survive this difficult time.  While a lot of lessons have been learned so far, the uncertainty is far from over. Making the decision to improve the way your business […]

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2020 has certainly been a time of change. Businesses have had to adapt, change their practices and even change the way they work in order to survive this difficult time. 

While a lot of lessons have been learned so far, the uncertainty is far from over. Making the decision to improve the way your business works can help protect its future, and help you on the road to success too.

Here are some of the things you can do to make smarter choices for your business.

Consider your business’ needs carefully

Your business needs could have changed considerably during the pandemic. You could find yourself no longer needing an office space, with employees mainly working from home. It’s time to think about what your business needs are going forward, as well as having back-up options in place should you need them. 

Use technology to your advantage

Now is a good time to assess how technology can be used to your business’ advantage. Cloud software is just one example of technology that benefits businesses and help them operate from anywhere while also saving money.

Explore some of the ways you can use technology in your business, it could just help you adopt new ways of working to speed up processes and make your business more efficient.

Work with suppliers who can help you soar

It’s important to review your suppliers regularly, as your demands can change, as well as your values, which can affect your ongoing relationships with suppliers. 

When it comes to choosing suppliers, it isn’t just about the cheapest or the most mainstream option – something more local, more experienced with your industry, could be the better choice. Suppliers should help elevate your business and drive you towards success, which is where the best relationships can lie.

Being able to deliver your good and services where they’re needed is more important than ever, especially if your business is in demand. An effective freight company should be able to support your work and enable you to work together to deliver your requirements. Don’t be afraid to review these partnerships regularly to ensure they’re still providing the right service for your business.

Consult with employees 

More than ever, your employees need to be at the heart of decisions made by your business. Consulting with them and asking for feedback, input and ideas can build stronger employer-employee relationships at this time, as well as give you food for thought about the direction of your business. You should always be looking at ways to improve communications to help bring the best out of your employees.

Whatever your current position, it’s always worth exploring ways to make smarter choices for your business. From ways of saving money to ways you can work faster and more effectively, you could be making some great choices for your future. Tie it in with your growth strategy to help see out 2020 on a high note and get ready for your business’ future.

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Four Things Your Website Needs for Success https://amandakrill.com/four-things-your-website-needs-for-success/ https://amandakrill.com/four-things-your-website-needs-for-success/#respond Wed, 23 Sep 2020 12:39:14 +0000 https://amandakrill.com/?p=8487 With over 1 billion websites online today, your website needs to pop. without a good website, your business cannot stand out, but without something unique about your website, you’re going to get lost in a sea of others. The bigger corporations may have a bigger budget than you, but that doesn’t mean that you can’t […]

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With over 1 billion websites online today, your website needs to pop. without a good website, your business cannot stand out, but without something unique about your website, you’re going to get lost in a sea of others. The bigger corporations may have a bigger budget than you, but that doesn’t mean that you can’t make your website better than theirs!

 

It can take the simplest additions, from using a QR code generator to advertise a new discount, to a subscription box being the most obvious thing on screen, and you can make a difference to your site. With the four tips below, you can get started on your website being the best thing that people have ever scrolled across.

Who Are You?

One of the first things that your business needs on its website is an indication as to who you are. Your name brand should be loud and proud and without it, it can cost you customers. Branding should be obvious, clear and in the eyes of someone who clicks on your website. They should be in no doubt who you are or what you do in your business. Images, obvious wording and a strong tagline will help.

A Simple Web Address

Some of the best businesses make their web address simple. You don’t need to make it complicated or add your business brand tagline to the address bar. Simply make it your business domain name, and make sure that you buy the rights to it. You don’t need to have “yourname.wordpress.com” as it doesn’t look as professional as it could. Too complicated, and you turn off your customers.

An Excellent Site Map!

You need people to get to what they want quickly on your website to maximize the chance of a sale. If your website is too complicated to use, people are going to spend less time on it. So, let your customers get to your site with ease, and then make it easy for people to navigate around it, too. Add menu buttons and as much clarity as possible so that customers can see your products easily. Too much clutter, and you will confuse your customers and that can put them off. The last thing that you want is for them to go elsewhere.

Obvious Contact Details

So, you’ve got the customers, and they want to buy from you, but they’re not buying. Why? Well, they may have questions that they cannot ask because they cannot find your phone number or chat button. These are buttons that need to be at the top of the web page so that they are easy to find. Keep these to the top of the webpage so that people see them immediately. Then make it stick to the page so that no matter where they scroll, they see how to contact you.

These are all general website ideas, but they will help you to make those sales you want to make and keep your website successful. 

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Effective Ways To Optimize Your Content Marketing Strategy https://amandakrill.com/effective-ways-to-optimize-your-content-marketing-strategy/ https://amandakrill.com/effective-ways-to-optimize-your-content-marketing-strategy/#respond Tue, 22 Sep 2020 20:45:54 +0000 https://amandakrill.com/?p=8484 Marketing plays an essential role in the overall performance of a business. Marketing campaigns have the power to make or break a company. It’s something that requires time, dedication, expertise, and creativity. Even small businesses must be up to date on the latest marketing trends within their industries.  The last decade has seen a huge […]

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Marketing plays an essential role in the overall performance of a business. Marketing campaigns have the power to make or break a company. It’s something that requires time, dedication, expertise, and creativity. Even small businesses must be up to date on the latest marketing trends within their industries. 

The last decade has seen a huge focus placed on content marketing. This involves companies creating and publishing valuable and useful content to an audience in the hope that it will increase conversions. Rather than hard selling or blatantly advertising products and services, businesses provide beneficial content to help certain demographics. In an increasingly competitive marketplace, businesses are trying to offer as much value as they possibly can to customers. 

There are several advantages to choosing a content marketing strategy, including an increase in brand awareness, establishing loyal and trusting customers, and increasing lead generation. Most importantly, it has proven to be very successful and it’s cost-effective. 

With so much content being produced daily, it’s vital that businesses look to optimize theirs in order to gain a competitive advantage. This not only improves the quality of your content but it also increases its favor when it comes to Google search algorithms. 

If you’re looking to optimize your content marketing strategy, here are four key tips to help you reach your goals. 

  1. Targeting is key

In order to develop great content, you must have an audience in mind. While some ideas will work for certain demographics, others are better suited to alternative segments of the market. 

Spend some time analyzing the marketplace and establish a clear target market. Break up your audience into specific segments based on demographical information. From here, you can study the actions, interests, and needs of each group and come up with content that’s best suited to them. 

An effective way to target is to analyze data from your website and social media channels. These are packed full of key information on your audience.

 

  1. Focus on SEO

Search engine optimization (SEO) should be a key focus area for your content marketing strategy. SEO based content increases the quantity and quality of traffic to your webpages through organic search by relying on keywords and tracking metrics.

Find a local SEO agency to help get your content performing as well as possible. Professional agencies can use their expertise to help optimize all of your published content.

 

  1. Use high-level copywriting

Copywriting is arguably the most influential aspect of marketing. Copywriters are trained to influence and persuade customers through written-word. It’s vital that you don’t falter at the last step of your content strategy by settling for sub-par copywriting. Consider hiring a professional copywriter to give your business the best possible chance of success.

 

  1. Analyze content performance

In modern marketing, data analysis is everything. Ensure that you set key performance indicators (KPI’s) to monitor and measure the performance of each piece of marketing content. These performance metrics should give you useful and detailed feedback, without being overly complicated. 

Learn from every mishap and use each campaign as a learning curve for the next one. Be analytically driven and always focus on the data.

 

 

 

 

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The 5 PIllars Of Business Growth In 2020 https://amandakrill.com/the-5-pillars-of-business-growth-in-2020/ https://amandakrill.com/the-5-pillars-of-business-growth-in-2020/#respond Wed, 16 Sep 2020 14:15:13 +0000 https://amandakrill.com/?p=8480 Business growth has long been defined as the ability to combine strategic investments, market positioning, and productivity. While there is no denying that you can’t create growth without money, hard work, and a market to sell your offering, these are not enough.  We now live at an age of significant transformations. The COVID pandemic has […]

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Business growth has long been defined as the ability to combine strategic investments, market positioning, and productivity. While there is no denying that you can’t create growth without money, hard work, and a market to sell your offering, these are not enough. 

We now live at an age of significant transformations. The COVID pandemic has made businesses aware that they need to adapt to survive. Virtual offices have been a life-saver, keeping companies afloat during the peak of the pandemic. But being able to work from home is only the first step that businesses need to take to tackle the challenges brought by the crisis. Helping the economy to recovery is crucial to the long-term survival of brands, as it defines the availability of talent and the demand. Finally, it’s time for entrepreneurs to seize the opportunity to prepare their processes for a safe future for all. Therefore, the 5 pillars of growth in 2020 include your customer, team, environmental actions, digital improvements, and social awareness. 

#1. Your customers

Customer acquisition belongs to every business growth strategy. You can’t grow if you don’t attract customers. However, every one-time customer has the potential to become a loyal advocate who regularly buys from your brand. Therefore, as Deepak Agarwal, entrepreneur, notes, there is a huge opportunity for businesses to improve ROI by reducing risks of losing your customers. Understanding what your existing customers care about keeps your growth strategy focused. Marketing activities can be targeted at a lower cost to maximize retention. The process allows companies to make the most of resources and time to drive additional value. Ultimately, it’s more cost-effective to keep a customer than to have to find new ones regularly. 

Of course, this doesn’t stop you from maintaining your acquisition campaign. 

#2. Your team

What does it mean to keep your team engaged and satisfied? If you believe that money is the sole driving factor of staff retention, you will likely face some nasty surprises. Wages are an inherent part of the problem. But employees don’t only stay for the pay. Most expect additional value from their job, such as the opportunity for career progression and quality perks. 

Yet, a much too often forgotten factor is mental health. A company that doesn’t put employees’ mental health on top of its priorities will experience high turnover rates. In a stressful time, such as the midst of a pandemic, managers need to consider strategies to reduce stress and anxiety. Building a culture of healthy behaviors and honesty can do wonders in helping your team vocalize their issues. 

#3. The environment

Staying at home for an extended period of time has taught us two essential lessons. Firstly, we can remain productive and engaged even from a home office – more to this later. Secondly, the positive impact on the environment has been phenomenal worldwide. For entrepreneurs, this is a unique opportunity to steer their business toward 

Moving to a predominantly virtual office has introduced a fully paperless process. But as companies are reopening their offices, you can inject smart transformations such as responsible electrics management with a recycling program for old laptops, for instance. If your business has chosen to remain virtual, why not run sponsor actions to support your community’s green initiatives? You can get the team involved in fundraising for green projects in town. 

#4. Digital technology 

Without digital technology, most companies would have been forced to shut down during the pandemic. However, encouraging teams to work from home has allowed businesses to survive and keep their staff safe. Therefore, it’s essential to consider how to progress with remote working options as restrictions ease. For many employees, working from home offers additional flexibility and makes life a lot easier. 

Additionally, your customers also needed to reach out only online. Now’s the best time to research interactive and engaging solutions that make online communication and contact more effective. We can expect customers to feel more confident buying from 100% of digital businesses in the long-term. But in the meantime, video calls, smart interfaces, and automated platforms can earn their trust. 

#5. A safe place for all 

Companies can’t carry on without making inclusivity a priority. A workplace that welcomes talent in any form can fully embrace growth. Professionals with disabilities, for instance, can significantly transform your business profile and performance. For a start, it can show an inclusive image to your audience. But disability doesn’t affect someone’s ability to be creative and productive. Similarly, it’s time to end the constant debate of whether a company has a glass ceiling that prevents some genders, age groups, or races from reaching the top positions. A diverse workforce is a strength that opens the door to many markets. 

Growing your business in a post-pandemic world requires, of course, strong attention to safety measures and hygiene. But the pandemic offers a unique opportunity for self-improvement through questioning and challenging the status quo. 

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Are You Making These Mistakes With Your Online Brand? https://amandakrill.com/are-you-making-these-mistakes-with-your-online-brand/ https://amandakrill.com/are-you-making-these-mistakes-with-your-online-brand/#respond Tue, 08 Sep 2020 22:58:49 +0000 https://amandakrill.com/?p=8475 It’s important that you handle your brand identity online the right way. Used correctly, your brand identity can be one of the best and most powerful tools in your arsenal. However, there are ways that you can slip up here and key mistakes that you need to avoid. So, let’s dive in and discover whether […]

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It’s important that you handle your brand identity online the right way. Used correctly, your brand identity can be one of the best and most powerful tools in your arsenal. However, there are ways that you can slip up here and key mistakes that you need to avoid. So, let’s dive in and discover whether you are making these crucial errors. 

No Personality 

It’s possible that the biggest problem with your brand identity is that you are focused on the name of your company rather than the people behind it. Customers want to see who is running your business and be able to connect with your employees. They want to know that it’s not just a number-crunching machine and that there are people who care about them and what they want. The easiest way to do this is to show some skin and we don’t mean that literally. 

You need to reveal your human side. One of the easiest ways to do that is through social media. Inject some whimsy and fun into your social media management. You also need to keep in mind the eighty, twenty rule. This simply means that only twenty percent of the content that you create and release on your social networks should be direct marketing. The rest needs to provide real value to your consumers. You need to make sure that you are working to offer them content that they find engaging, interesting, or just fun. Making customers or users laugh online is never a bad idea. 

Failing To Create A Community 

According to Deepak Agarwal, the price of the product or service only accounts for about 24% of the opinion that customers hold regarding your business. So, what other factors do you need to be aware of here? Well, there are a few to keep in mind. For instance, you might want to think about whether you are building up a community. This is about ensuring that customers feel connected not just to your business but to other people buying from your company as well. By creating a strong community, you will be able to make sure that you are able to build up loyalty within your customer base. 

One of the easiest ways to build up a community is to make sure that you are asking customers questions. You can do this on message boards, in comment sections on blogs, or on social media. Depending on the type of business you are running, you can even set up a Facebook group. With a Facebook Group, you will be able to make sure that people do feel like part of a shared community. You can also provide updates on the services that you are offering. 

Facebook groups are particularly popular for PT business owners. However, they can be beneficial in a wide range of different business models. If you are working with a digital marketing agency, it’s worth exploring the best ways to build a community with them. 

Ignoring Customer Reviews

Customer reviews are important and unfortunately, they can not just be ignored. If you ignore reviews from customers and clients then they can create massive problems for your business. You can end up in a situation where numerous new customers feel reluctant to buy. One report has suggested that more than 80% of customers will explore reviews before committing to a purchase. That’s something to keep in mind as you build up your business brand. Of course, you also need to know how to respond to reviews the right way and it’s not quite as simple as people typically assume. 

Your instinct might be to deny fault and instead try to push the blame onto the consumer themselves. Particularly if you are responding to a public digital space. However, this is always going to be a mistake as it makes you look untrustworthy to consumers. They might question whether you have their best interest at heart and this is a perspective that you will want to avoid. Instead, you need to respond in a way that makes it clear you want to help the consumer. You want to make sure that their needs are taken care of and make this your primary goal. 

We hope this helps you understand some of the key mistakes that you could be making with your only brand and the right steps that you should take. If you make the correct decisions here then you will be able to guarantee that your business is in a far stronger position on the market.

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Key Patient Strategies To Help Grow Your Business https://amandakrill.com/key-patient-strategies-to-help-grow-your-business/ https://amandakrill.com/key-patient-strategies-to-help-grow-your-business/#respond Tue, 08 Sep 2020 22:56:08 +0000 https://amandakrill.com/?p=8472 If you hadn’t notice, there are certainly more than a few entrepreneurs in the online world. Most of them doing the same as the next. You log onto social media and you see many entrepreneurs selling podcasts, running ads, teaching you thing in live videos, building funnels, and the list only goes on. Building and […]

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If you hadn’t notice, there are certainly more than a few entrepreneurs in the online world. Most of them doing the same as the next. You log onto social media and you see many entrepreneurs selling podcasts, running ads, teaching you thing in live videos, building funnels, and the list only goes on. Building and maintaining an online business isn’t easy, and there are certainly some hard lessons to learn. 

Let’s have a look at some of the key patient strategies that will help you grow your business: 

Don’t Copy Other Entrepreneurs

Customers will buy from someone they know, trust, and like. They don’t tend to buy from strangers. If you look like and are a clone of another famous entrepreneur then they will never get the chance to meet the real you. Deepak Agarwal talks about the popularity of online shopping, it may get your juices flowing to have a read. If you start to copy another entrepreneur, then you may find that you don’t get far as they shop with the already established business. Let Your own voice come through. 

Know Who Your Core Audience Is 

If you try to reach absolutely everyone, you will end up reaching no one because your effort will be too widespread. You won’t be able to help people if you’re not aiming for a specific target audience. The more you can narrow it down the better, and the easier your marketing will be. The more time and better quality marketing you can the more your business will ultimately grow. It brings ultimate focus to your strategies and means your branding and message will be clear. 

Always Keep It Simple 

Although there is a wide range of plugins and widgets available for the basic WordPress sites, it’s best to keep it clean and simple. You certainly don’t need them all. When someone visits your website, you don’t want it to confuse them. And when it comes to business it should always be kept simple. This will help to build traffic to your website and help keep it there. If you think that your customers may be experiencing issues, ask for feedback on the problems they encounter when shopping on your site. 

Don’t Just Rely Only On Social Media 

You certainly can’t ignore social media, however, you shouldn’t make it your number one and only strategy for your leads and traffic. You ideally want to build your business on your platform, not from using someone else’s.  You also want people to sign up to our email list and interact with you directly, not just through social media. 

Have A Focus On What’s Important 

There is an abundance of information that you can learn online. The majority of these aren’t important to where you are in your business journey. One of the most important things that businesses focus on is SEO, however, if you’re building, gain your audience in other ways, and write guest blog posts, then the SEO will come naturally, so you’re better off continuing to guest post to earn a reputation and income. Evaluate exactly where you are on your entrepreneurial journey, And always stick to where you are. Try not to fall victim to information overload, it will distract you and stop you from making progress. Being patient and knowing when to implement is key. 

Charge A Fair Price 

It would be brilliant to help as many people as possible for free, however, when you have bills to pay for and family to look after, then this obviously isn’t possible. If you add value and also help people, it’s only fair that you are paid a fair price for it. You have to remember that you are a business, and it can’t be a business that doesn’t make any money. Some entrepreneurs charge an outrageous amount and shouldn’t be charging the prices that they are, but you will come across this in any industry. Focus on serving and adding value to your customers, you need to be able to justify your prices and show your worth. 

Always Push For Your Goals 

At the end of the day, you are going to have more chance of succeeding if you promise to yourself that you will keep going no matter what. Perseverance is what is going to make your business grow. Even if you feel like you haven’t made the progress you would like, this isn’t always the right time to give up, keep going, build your business relationship, even if it means selling one thing at a time to grow.

Remember to have patience, it’s going to take time to build. If you focus your effort, you can build a strong online presence with some commitment and time. 

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Always Have A Back Up Plan When It Comes To Your Business https://amandakrill.com/always-have-a-back-up-plan-when-it-comes-to-your-business/ https://amandakrill.com/always-have-a-back-up-plan-when-it-comes-to-your-business/#respond Mon, 07 Sep 2020 03:35:29 +0000 https://amandakrill.com/?p=8448 When it comes to making sure your business is okay, you’ve got to make sure that you’ve got a backup plan for some of the areas. Things can always go wrong, and any good business owner will know that when this happens, you can’t afford for your business to just stop. Instead, you’ve got to […]

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When it comes to making sure your business is okay, you’ve got to make sure that you’ve got a backup plan for some of the areas. Things can always go wrong, and any good business owner will know that when this happens, you can’t afford for your business to just stop. Instead, you’ve got to have a way to power through and make the best of a bad situation. If you don’t know how to do the things that we’re talking about, keep reading down below, and you will find some of the information that you need.

Power

First, your business is always going to need power. If the power goes down, so do all of your computers, meaning that your company is in a bit of a pickle. Luckily, there is a way around this, and you’ve just got to have a backup generator. You should really purchase one of these when you start your business, just to ensure that you are never without power, and a site like atielectrical.com can help you out here. Of course, there are different types that need different equipment, and you’re going to have to figure out the best when it comes to your needs. 

Marketing

If one marketing campaign fails, we suggest that you always have a backup one ready to go that is a little different. This isn’t always easy, especially seeing as your team should be putting as much effort as possible into creating the perfect campaign in the first place. Unfortunately, this isn’t always what happens, so you need a plan B. Make sure to run this by a focus group before you release it, especially if plan A has failed recently.

Or, plan B could be to hire a marketing expert to come in and create a new campaign off the back of the failed one. At least if you hire an expert, you know that you are getting someone who knows what they are doing. Try it on your own first, and if this doesn’t work, call in reinforcements. 

Employees

You want to have confidence in your employees ability, or you wouldn’t have hired them. Sadly, sometimes you need a plan B, and this should be outsourcing. If your employees let you down and you need something fixed urgently, you need to hire an outside company to take over for a little while, at least. This way, your business gets back on track without too much of a disturbance, and everything is okay again. You can outsource anyway if you would prefer this to hiring full-time employees, but this is entirely up to you. Loyal and dedicated employees are always an asset to your business, but if they aren’t either of these things…

We hope that you have found this article helpful and now understand that you’ve got to have a backup plan when it comes to these areas of your business. Good luck, and we hope this helps you in a time of crisis.

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How To Capitalize On Increased Internet Usage: Tips For Your Business https://amandakrill.com/how-to-capitalize-on-increased-internet-usage-tips-for-your-business/ https://amandakrill.com/how-to-capitalize-on-increased-internet-usage-tips-for-your-business/#respond Fri, 04 Sep 2020 14:41:40 +0000 https://amandakrill.com/?p=8440 Statistics suggest that Internet usage has reached an all-time high in 2020. With the average adult now spending a quarter of their waking hours online, it’s hugely beneficial for businesses to be able to capitalize on the growing popularity of the web. If you feel like your company should be doing more to enhance its […]

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Statistics suggest that Internet usage has reached an all-time high in 2020. With the average adult now spending a quarter of their waking hours online, it’s hugely beneficial for businesses to be able to capitalize on the growing popularity of the web. If you feel like your company should be doing more to enhance its online presence and generate traffic and leads, here are some tips to take on board. 

Targeted SEO campaigns

Google now processes more than 60,000 searches per second. SEO (search engine optimization) is a marketing technique, which is designed to connect web users with your content. Ideally, you want to be at the top of page 1 when somebody conducts a search that is relevant to your business. If you don’t have adverts or links that appear on the first page, you could be missing out on valuable leads. If you’re not an expert in SEO, or you don’t have an in-house marketing team, it’s worth looking into outsourcing SEO using agencies like https://rsmconnect.com/outsource-seo-services/. SEO experts can analyze and evaluate existing strategies, identify weaknesses and implement new, targeted campaigns to improve your search ranking and attract more attention online. In recent years, local SEO has become increasingly influential. Figures show that over 85% of smartphone users visit or contact a store within 24 hours of conducting a local search. 

Social media

Social media started life as a network for connecting with friends and meeting new people, but it has evolved into a platform that enables businesses to market products, reach out to customers and engage with followers. If your company isn’t already using social media to drive sales and promote your brand, it’s an excellent idea to consider setting up some accounts and using sites and apps to make people aware of what you can offer. Before you begin creating and posting content, conduct research to determine which networks and apps to use. Look at usage statistics among your target customers and think about how you’re going to use the channels to showcase products and services. If you run a clothing brand, for example, and your ideal buyer is a female aged between 16 and 35 years old, Instagram will be more effective than Twitter or Facebook. You can use posts to sell products, but make sure you take advantage of the opportunities to engage and interact with customers too. Social media is an incredible platform for giving your brand personality and showing the human side of the business. 

A website that delivers results

If you’re on a mission to create new leads by driving more traffic to your website, it’s essential to make sure that your site is fit for purpose. If your website is drab, it’s difficult to navigate, or it’s basic, web users may look elsewhere. Your site should be slick, simple to use and aesthetically-pleasing, and it should provide useful, relevant information. Conduct tests to see how effective landing pages are, link content to social media feeds and go the extra mile to provide an enjoyable experience. You can add features like live chat and personalized recommendations, and it’s also a great idea to vary the content. Video clips and images are more captivating than text. Another essential consideration is making your site mobile-friendly. For more tips on producing a fantastic business website, take a look at this article https://www.forbes.com/sites/allbusiness/2019/05/25/small-business-website-tips/#2a2f278d21ad

People are spending more time online than ever before. Take these tips on board to ensure your business is able to capitalize.

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How To Make The Office More Eco-Friendly https://amandakrill.com/how-to-make-the-office-more-eco-friendly/ https://amandakrill.com/how-to-make-the-office-more-eco-friendly/#respond Fri, 28 Aug 2020 16:02:45 +0000 https://amandakrill.com/?p=8435 If you work in an office, it’s likely that you have priorities other than saving the earth. Although we all try our best, sometimes other things get in the way of our busy schedules. Offices are not the most naturally eco-friendly spaces, with multiple computers, take-out lunches, and every employee driving a separate car to […]

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If you work in an office, it’s likely that you have priorities other than saving the earth. Although we all try our best, sometimes other things get in the way of our busy schedules. Offices are not the most naturally eco-friendly spaces, with multiple computers, take-out lunches, and every employee driving a separate car to work. Plus, when the going gets tough and work is fast paced, we tend to make work-efficient, rather than earth-conscious decisions. However, there are ways to make your office more eco-friendly, combining efficient workspaces with earth conscious living. All it takes is a little research and some good old-fashioned cooperation!

Responsible Electrics

Electrical equipment, once it is run down or used past its peak, is often dumped by offices and ends up in landfill. Landfill is one problem which is highly dangerous for our environment. The purpose of landfill is to store all the waste that humans produce that is not biodegradable and bad for the world. However, landfill contributes to deforestation, and the greenhouse gasses that emanate from the waste are damaging the ozone layer. 

One solution is to research computer recycling. Computer recycling can be done anywhere in the world and helps to redistribute the materials in your computer to good use. Recycling is a vital resource in order to save the planet, because it helps to make resources last longer and reduce new production and landfill use. 

Team Building Which Incorporates Environmental Awareness

An office is only as great as the people who work there. Therefore your office can only be eco-friendly if the employees are too! It is difficult to get people to change their habits while maintaining their comfort and efficiency levels at work, however, there is a way. Investing in an eco retreat for your office workers which involves team building and fun, educational environmental information, will help them see why being environmentally friendly is vital in every workplace. Encouraging your employees to bring lunch in sustainable packaging; car-pool to work for more social interaction and less fuel consumption; or eat a more vegetarian-based diet will all contribute positively to our planet.

Going Paperless

If you haven’t already, going paperless at work is great for the company and for the planet. No more lost reports or disorganized filing cabinets; welcome to the future of total digitization of your company’s working environment. Going paperless will help propel your company into the future, making it seem up to date, modern and forward thinking. Plus, your products and services will be more accessible to younger generations who prefer to operate online!

And yes, you guessed it, going paperless helps the planet too. Billions of trees are cut down per year, and part of the reason for this is to create paper. Paper will always be used and always be necessary to some degree, but reducing our use of it can help the planet thrive.

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Video Is Cheap And Effective. So Why Aren’t You Using It Yet? https://amandakrill.com/video-is-cheap-and-effective-so-why-arent-you-using-it-yet/ https://amandakrill.com/video-is-cheap-and-effective-so-why-arent-you-using-it-yet/#respond Fri, 28 Aug 2020 16:00:06 +0000 https://amandakrill.com/?p=8432 Video marketing is no longer a nice optional extra for today’s businesses. It’s absolutely central to their ability to reach out to their customers, especially online.  Companies are using video for all sorts of things, from direct marketing to explainers to merely having fun. Search volumes on Google for “video advertising” are ballooning – and […]

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Video marketing is no longer a nice optional extra for today’s businesses. It’s absolutely central to their ability to reach out to their customers, especially online. 

Companies are using video for all sorts of things, from direct marketing to explainers to merely having fun. Search volumes on Google for “video advertising” are ballooning – and so too are the number of articles on the subject. 

Given the level of interest, companies that aren’t creating videos right now are probably falling behind. Video production is front and center of modern advertising strategies and something your competitors are already using to great effect. Strategically, you could be at a distinct disadvantage unless you’re moving forward with your video plan. 

Why Focus On Video Marketing? 

For the last five years, video has been the most significant marketing priority for businesses. It beats out email, social images, blog articles, and PDF downloads by quite a substantial margin. 

The question is, why? 

On the face of it, video marketing seems expensive. You have to buy all the kit, invest in a proper studio, and develop a holistic approach. It’s not just like taking a picture or creating a blog on a specific theme. It takes multiple people and a lot of effort. 

Or does it?

It turns out that a lot of companies are now rejecting the traditional video production format and choosing to use YouTube-style strategies. Often a single person with a camera just talking about your business can be as effective as the slickest marketing videos. 

These days, making videos that look incredible is easier than ever. Technology has moved on so much. And the average smartphone is about ten times better than a top of the range DSLR ten years ago. The progress is immense. 

We’ve also seen the advent of drones – essentially video cameras with wings. Devices available from stores like www.drdrone.ca allow companies to shoot the craziest videos on a budget without hiring a helicopter. You send it up into the sky and let it do its thing. 

Okay, so that’s enough about the technology and effectiveness of video marketing. How can you actually use it to promote your company?

Personalized Messages

Personalized messages are perhaps one of the coolest and most innovative ways to use videos in your marketing. Instead of firing off an email to a customer who reached out to you, send them a video response. This way, they get to see your genuine reaction to their query, and it humanizes the interaction. Furthermore, they get to retain their privacy – something that a lot of clients want. 

Live Videos

Live videos are a great way to introduce people to what goes on behind the scenes at your company. Most customers want to understand how you go about creating your product and the effort you put into making it. 

Mountain bike brands do this all the time. They invite some random influencer to film them as one of their reps takes them on a factory tour. Then they show you the extreme lengths they go to in developing the perfect frame or wheelset. It’s quite remarkable, actually. And it helps to instill confidence in their customers that they’re getting a high-quality product. 

Customer Testimonial Videos

Anyone can post a text “testimonial” where a customer awarded them five stars for their services. But hardly any companies put them into video format. 

They’re missing a trick!

Videos inspire much more confidence that the testimonial is authentic. Plus, it allows prospective clients to follow up with your past clients to find out more about your services’ quality according to blog.hubspot.com.

Animated Videos

Got something you need to explain but want to put it into an accessible format? If so, then use animated videos. These take complicated topics and make them fun. Plus, they help your branding. Customers see them as professional and authoritative. And that can make all the difference in a sale. 

Educational Videos

Don’t assume that all your customers know how to take full advantage of your products and services from the get-go. Usually, they won’t. And that means that they’re not extracting maximum value from them.

Educational videos, however, help you get around problems with understanding and deliver the facts. You can show people precisely how to use your products and services. And, at the same time, you can help to overcome their pain points. 

Expert Interviews

If you want your brand to have more authority, you might consider conducting a series of expert interviews. Most companies do this by speaking with thought leaders in their respective industries. But remember, you’ll need to talk with people who interest your target audience. If you don’t, you’ll fail to generate the kind of exposure you want. 

Try to include as many people in your video productions as possible. It’s okay to bring on people who have different perspectives from you. That sort of thing can interest your customers and create exciting debates. 

Brand Videos

Brand videos are all about explaining who you are and why people should buy from you. Try if possible, not to fall into the trap of just talking about how wonderful you are. Instead, use examples to show your audience why you are different in entertaining ways.

Apple computers provide a masterclass on this issue. The brand showed how it was different by comparing itself to the PC. Apple was sexy, easy-to-use, and creative. The PC was for Excel and other dull applications nobody really wants to use. 

Demo Videos

Finally, you can try your hand at producing demo videos. The idea here is to take customers on a tour of your products, showing them how they can benefit. 

When shooting a video like this, be sure to take the perspective of your customers. Think about the issues that matter to them. And try to allay their fears. Remember, the entire purpose of the video is to get them to convert. 

So, are you planning on using video in your digital marketing?

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