Amanda Krill https://amandakrill.com Intuitive Alchemist Wed, 28 Oct 2020 21:27:26 +0000 en-US hourly 1 https://amandakrill.com/wp-content/uploads/2015/06/cropped-akfav-32x32.png Amanda Krill https://amandakrill.com 32 32 171411553 Managing Your Year-End Tax Planning https://amandakrill.com/managing-your-year-end-tax-planning/ https://amandakrill.com/managing-your-year-end-tax-planning/#respond Wed, 28 Oct 2020 21:27:26 +0000 https://amandakrill.com/?p=8595 The end of the year is on the way, which usually means planning for the holidays and getting excited for the year ahead. But before you can start looking ahead, you need to put this year to bed, starting with your year-end tax planning. It’s not a job that many people enjoy, but it’s something […]

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The end of the year is on the way, which usually means planning for the holidays and getting excited for the year ahead. But before you can start looking ahead, you need to put this year to bed, starting with your year-end tax planning.

It’s not a job that many people enjoy, but it’s something that you must do. In addition to helping you complete your accounts for the year, it can also help you look back over your performance and help you set your objective for the following year.

Organize your accounts

When you run your own business, the chances are you’re doing the majority of the work by yourself, and this includes your accounting. Getting your accounts organized will involve balancing your income and outgoings, your receipts and expenses and making sure you have all of the paperwork needed to file your taxes. 

Fortunately, there is software that can help you with this. Accounting software will make it easier to manage all of your business’ finances in one place. TaxBit is ideal if you’re dealing with cryptocurrency, and other software can be easily integrated with your other tools and applications.

Using accounting software can help you develop better habits going forward to help you see your business’ finances in real-time.

Work on your deductions

You can use your year-end tax planning to help you establish your deductions and make the most of them. You can even defer some of your income to the following year to help you pay less tax this year. Understanding tax deductions and what you’re eligible for, can help you recover various costs and hopefully lower your tax bill. Be sure to hold onto all of your receipts throughout the year, or use an app that will scan and store them for you.

Assess your performance

By taking a closer look at your accounts, you can get a much better indication of your performance over the past year. This can help you set some new goals and objectives, but it can also help you identify the things you need to cut back on. 

Are there expenses that you can cut to save money next year? Take a look at some common sources of overspending to help give you some ideas on where to reduce your own spending.

Work with an accountant

If you’re struggling to manage your own accounts, then hiring an accountant can help. An accountant specializing in small businesses will ease some of the strain of managing your finances and help you stay on track.

Dealing with your year-end tax planning is one of those tasks that seems worse than it is. By getting yourself organized and making sure you have everything in order, you’ll be on track. With things all wrapped up for 2020, you’ll be ready to look to the year ahead and start making some exciting new plans for 2021. 

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How To Avoid Analysis Fatigue https://amandakrill.com/how-to-avoid-analysis-fatigue/ https://amandakrill.com/how-to-avoid-analysis-fatigue/#respond Wed, 28 Oct 2020 18:55:22 +0000 https://amandakrill.com/?p=8592 If you have never heard the term analysis fatigue, it is a term that describes a company’s exhaustion at trying to collect and analyse data from multiple sources in order to understand their industry and customers better. If you run a business or are involved in data collection, you will understand that the sheer depth […]

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If you have never heard the term analysis fatigue, it is a term that describes a company’s exhaustion at trying to collect and analyse data from multiple sources in order to understand their industry and customers better. If you run a business or are involved in data collection, you will understand that the sheer depth and breadth of information we have available to us can cause us to be overwhelmed when we try to analyse it in detail. So how can you avoid analysis fatigue, particularly if you run a small business without huge teams of analysts processing the data for you?

 

In this blog you will find tips on how to efficiently and effectively analyse data which will help your company succeed, without burning out from the stress of it all. Let’s get to it. 

Use Software To Help You

You are, inevitably, already using software to collect your data and analyse it. This isn’t exactly new information. But the question is: are you using your analytics software to its maximum potential? And how, if possible, can you explore new avenues of data analysis using new software?

 

If you experience analysis fatigue, try using sites such as Live Earth to compile data for you. Live Earth is a program which ingests data from transport, traffic, weather, financial and other data insights and compiles and compares them for businesses, saving you from having to do this legwork yourself. This type of software can save you hours of time and a lot of precious energy. 

Use Smaller Batches Of Data

If your small business is experiencing analysis fatigue, it’s time to scale down. Of course, you want to absorb as much data as possible from as wide a range of stimuli as possible in order to get the best possible results; however, if your team can’t handle the scale of your data collection, then your analysis will lose accuracy and eat into your budget too. For this reason, it is time to collect and analyse the amount of data which is suitable for the size and capability of your team. Doing this will provide you with more accuracy and reliability as a company, helping you to expand more quickly and analyse a wider pool of data in the future.

Streamline Your Analysis

Is the data you are analysing directly connected to the revenue you are generating? If the answer is no, then why are you spending time and money on it? Streamlining your data analysis doesn’t mean cutting out essential components to avoid fatigue, but it does mean prioritising and centralising the analysis which produces the most revenue in the long run. Prioritising in this way can be brutal, but it helps your team structure its analysis more easily and eventually product more effective results.

In conclusion, analysis fatigue is a highly common problem that small businesses face. If you want to avoid this, use this blog to efficiently streamline and alter your mode of analysis to help your company thrive, while also giving your team a manageable workload. 

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Why Creating An Employer Brand Is Important https://amandakrill.com/why-creating-an-employer-brand-is-important-2/ https://amandakrill.com/why-creating-an-employer-brand-is-important-2/#respond Mon, 26 Oct 2020 17:53:21 +0000 https://amandakrill.com/?p=8589 Authentic employer branding is becoming crucial in today’s society. It’s no longer enough to just be offering a job and a paycheck to employees. They expect and deserve so much more.  The link between engaged employees and the success of a business is well documented. So employers are now in a race to build their […]

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Authentic employer branding is becoming crucial in today’s society. It’s no longer enough to just be offering a job and a paycheck to employees. They expect and deserve so much more. 

The link between engaged employees and the success of a business is well documented. So employers are now in a race to build their company cultures and employer brands to attract and retain the best talent in the industry. 

What is employer branding?

When you think of work branding, you might think of the way companies brand their products or services. Employer branding is similar, but instead of marketing your products to consumers, you’re marketing your company to potential employees. Companies like GPI, Google, and SAP all define their cultures, and employee benefits very well. 

The competition for top employees is fierce, so companies need to advertise themselves and their own unique work cultures. 

Though a lot of the same principles are used, employer branding is not simply a marketing exercise. You need to be authentic and really drive organizational culture.  Otherwise, you’ll soon be found out and you’ll have trouble retaining talent, leading to other potential problems. 

The main aim is to create a happy group of existing employees, proud to work at your company, while also appearing attractive to talent out there. 

What is included in your employer brand? 

There are many facets to your employer brand. From less tangible things such as company culture and ethos down to the more practical issues around perks and financial incentives. What can you offer someone as an employer in exchange for their skills and loyalty? 

These can include: 

  • Company ethos and values
  • Surroundings 
  • Salary and bonus structure
  • Professional development opportunities
  • Remote working opportunities and work-life balance initiatives
  • Medical benefits

Why does your company need it? 

The concept of employer branding has been debated at length by some with a more traditional view. But it is clear that people entering the workforce today will look to those employers that will value them and that they can connect with. 

Engaged employees benefit companies by being more productive and increasing turnover. A lower level of employee turnover saves recruitment costs and provides a solid base to build a company culture. 

 

Competition for the best talent also demands a strong employer brand. It’s not enough to throw big salaries around, studies have shown that 91% of millennials cite career progression, not salary, as the most important thing they look for in a job. Of course, attracting high-quality employees is one thing, retaining them is another. If you have been less than authentic with your employer branding, you might get good employees through the door, but you won’t keep them.  

Who’s job is it to create the brand?

Where once, the HR department was solely responsible, it is now a collaborative effort that starts at the top. Every level from CEO to marketing to HR needs to be involved in crafting a cohesive brand story. Other stakeholders including employees, contractors, and suppliers should also have a say. 

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Investing in Yourself: 4 Gifts to Give Yourself for Christmas This Year https://amandakrill.com/investing-in-yourself-4-gifts-to-give-yourself-for-christmas-this-year/ https://amandakrill.com/investing-in-yourself-4-gifts-to-give-yourself-for-christmas-this-year/#respond Mon, 26 Oct 2020 13:07:17 +0000 https://amandakrill.com/?p=8585 The holiday season is getting closer and, with it, time to indulge in our favorite treats and gifts. While it is undoubtedly time to celebrate, this year has been life-changing for everybody – some for the better, some for the worse. And while the pandemic has undoubtedly had a severe impact on the worldwide economy, […]

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The holiday season is getting closer and, with it, time to indulge in our favorite treats and gifts. While it is undoubtedly time to celebrate, this year has been life-changing for everybody – some for the better, some for the worse. And while the pandemic has undoubtedly had a severe impact on the worldwide economy, it has also opened up incredible opportunities for adaptable entrepreneurs

If you are looking at getting on board with any of the trends that are about to re-shape the economy, learning new skills and investing in yourself is crucial. Indeed, this might be the only way for entrepreneurs to stay competitive, actual, and sensitive to the world’s issues. Start from the tips below.

An Online Course

An online course can help you improve your skills or just upgrading them to include more recent innovations. Indeed, time might have passed since you graduated, and the skills that were wanted at the time might now be a little different. At the same time, committing to a many-years-long college course can require a time and financial investment that not everybody is ready to do. Online courses and certifications are an excellent compromise between the two options. You can get the best knowledge from highly renowned professors such as the ones teaching on edX but without the price tag!

Invest in Accreditation for Your Career

There are some industry-specific accreditations that can help you get your skills internationally recognized and appreciated. Some of them, such as COPAS, are made available by the industry leaders, and they can allow you to start building or boosting your career. Indeed, such accreditation can represent an excellent starting point for future employers to start appreciating your knowledge. While these might require you to undertake some studying and tests, they can help you jump-start your career and achieve the goals you had in mind within shorter timeframes.

Learn a New Skill

Learning does not always have to be related to making more money! Refining your skills or acquiring new knowledge can be done just for the pleasure of learning – which is something that we all tend to forget as we grow older. 

However, learning new skills and testing yourself can be an excellent way to keep sharp and current. Whether you have always desired to learn how to play an instrument or you are curious about growing plants, this could be a golden opportunity to follow your passions and interests. For this, you can use online courses or, if you prefer to limit your budget even more, through YouTube videos and manuals.

Start Volunteering

Volunteering might not make you financially richer, but it can help you understand more about yourself and issues in the world that need addressing. Additionally, this is an excellent way to exercise your emotional intelligence and empathy – two skills essentials for any entrepreneur who wishes to lead their teams towards success! One of the side benefits of volunteering is that you can dedicate time to the causes that matter the most to you and make a change over time. 

 

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Why Creating An Employer Brand Is Important https://amandakrill.com/why-creating-an-employer-brand-is-important/ https://amandakrill.com/why-creating-an-employer-brand-is-important/#respond Mon, 26 Oct 2020 00:52:33 +0000 https://amandakrill.com/?p=8581 Authentic employer branding is becoming crucial in today’s society. It’s no longer enough to just be offering a job and a paycheck to employees. They expect and deserve so much more.  The link between engaged employees and the success of a business is well documented. So employers are now in a race to build their […]

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Authentic employer branding is becoming crucial in today’s society. It’s no longer enough to just be offering a job and a paycheck to employees. They expect and deserve so much more. 

The link between engaged employees and the success of a business is well documented. So employers are now in a race to build their company cultures and employer brands to attract and retain the best talent in the industry. 

What is employer branding?

When you think of work branding, you might think of the way companies brand their products or services. Employer branding is similar, but instead of marketing your products to consumers, you’re marketing your company to potential employees. Companies like GPI Google, and SAP all define their cultures, and employee benefits very well. 

The competition for top employees is fierce, so companies need to advertise themselves and their own unique work cultures. 

Though a lot of the same principles are used, employer branding is not simply a marketing exercise. You need to be authentic and really drive organizational culture.  Otherwise, you’ll soon be found out and you’ll have trouble retaining talent, leading to other potential problems. 

The main aim is to create a happy group of existing employees, proud to work at your company, while also appearing attractive to talent out there. 

What is included in your employer brand? 

There are many facets to your employer brand. From less tangible things such as company culture and ethos down to the more practical issues around perks and financial incentives. What can you offer someone as an employer in exchange for their skills and loyalty? 

These can include: 

  • Company ethos and values
  • Surroundings 
  • Salary and bonus structure
  • Professional development opportunities
  • Remote working opportunities and work-life balance initiatives
  • Medical benefits

Why does your company need it? 

The concept of employer branding has been debated at length by some with a more traditional view. But it is clear that people entering the workforce today will look to those employers that will value them and that they can connect with. 

Engaged employees benefit companies by being more productive and increasing turnover. A lower level of employee turnover saves recruitment costs and provides a solid base to build a company culture. 

Competition for the best talent also demands a strong employer brand. It’s not enough to throw big salaries around, studies have shown that 91% of millennials cite career progression, not salary, as the most important thing they look for in a job. Of course, attracting high-quality employees is one thing, retaining them is another. If you have been less than authentic with your employer branding, you might get good employees through the door, but you won’t keep them.  

Who’s job is it to create the brand?

Where once, the HR department was solely responsible, it is now a collaborative effort that starts at the top. Every level from CEO to marketing to HR needs to be involved in crafting a cohesive brand story. Other stakeholders including employees, contractors, and suppliers should also have a say. 

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4 Reasons Branding Is Important For Start-ups https://amandakrill.com/4-reasons-branding-is-important-for-start-ups/ https://amandakrill.com/4-reasons-branding-is-important-for-start-ups/#respond Tue, 20 Oct 2020 12:25:40 +0000 https://amandakrill.com/?p=8573 Just like wearing your best clothes to make good and unforgettable first impressions, branding introduces your start-up to the business world; it is a powerful tool and fundamental to building a successful business. According to Forbes, If your product packaging, social media posts, website, and promotional material send a uniform message about your brand identity […]

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Just like wearing your best clothes to make good and unforgettable first impressions, branding introduces your start-up to the business world; it is a powerful tool and fundamental to building a successful business. According to Forbes, If your product packaging, social media posts, website, and promotional material send a uniform message about your brand identity and its core values, you are more likely to cash in. The ultimate goal for a business is to make more income and having recognition helps deliver this objective. The more people know about your product and services, the more revenue you are likely to make. Here are four reasons why you should create a brand for your start-up:

  • Creates an identity for your business

Branding expresses the beliefs and values of your business and shows your business’ personality. At a first glance, your brand will tell people about what your business is and what you offer. For example, if you are in the tourism industry, your brand can have a symbol, colour scheme or design that identifies with the region you are promoting. Branding your business makes it easy to locate and identify your products and services anywhere and gives and increases the visibility of your business as well. Your brand also communicates the uniqueness of your business establishing a strong image for it.  

  • Establishes a customer base for your business

Creating a good brand helps you to connect with your audience on a deeper level. With many products and services trying to grab the attention of customers today, your brand will inspire and create good customer relations and customer loyalty for your business. Branding your start-up will make it attractive to potential customers interested in patronizing your services. Your brand tells the purpose and benefits of your business. 

  • Promotes longevity for your business

Your brand will tell your target customers and competitors that you are in for the long haul and that your business start-up is a real competitor in the market. This gives you the responsibility of protecting the brand on the marketplace by giving the best services; it will help your business to stay on track and be consistent. Branding will bring in potential investors as it makes your business look reliable and authentic.

  • Sets your business apart from competitors

Branding your business puts you in competition directly with others in the marketplace. The industry is crowded with competitors, making it even more important for customers to be able to recall your services. Having a brand will increase your chances of repeat business as it makes it easy for your customers to remember and reuse your services. Branding points out the strengths of your business and what makes it stand apart from other competitors. Your brand will also tell your customers why you are special and why they should choose you over your competition.

Associations are made from the first point of introduction and it matters that you score points right from the beginning. Creating your brand will help you make good first impressions, connect your business with customers, and make your business memorable.

 

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Business Tasks You Should Consider Outsourcing https://amandakrill.com/business-tasks-you-should-consider-outsourcing/ https://amandakrill.com/business-tasks-you-should-consider-outsourcing/#respond Mon, 19 Oct 2020 14:20:02 +0000 https://amandakrill.com/?p=8570 Running a small business is always going to be a challenge. But now, more than ever, it really is proving difficult for independent start ups to keep afloat. The Covid-19 pandemic has seen countless businesses of all shapes and sizes collapsing. So, if you want to keep your company up and running, you’re really going […]

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Running a small business is always going to be a challenge. But now, more than ever, it really is proving difficult for independent start ups to keep afloat. The Covid-19 pandemic has seen countless businesses of all shapes and sizes collapsing. So, if you want to keep your company up and running, you’re really going to have to make sure that you optimise your business process and make things as cost effective and logical as possible. Right now, maintaining a full time workforce is risky. Employees require set working hours and an agreed salary or hourly rate, which you may, at times, find you are unable to afford due to a drop in consumer spending and an impending economic crisis. Right now, the best option for many small businesses is proving to be outsourcing. Outsourcing tends to be less commitment than having employees, but still allows you to get the work you need done completed. You can commission projects as and when you need them to be carried out, or as and when you are able to afford them. Here are a few areas that you might want to consider outsourcing for now!

What Is Outsourcing?

Now, before we get started, it’s important that you fully understand exactly what outsourcing is. It’s likely to be something you engage with a lot in the near future, so it’s good to have a good grip of the basic concepts of outsource before diving in the deep end. In simple terms, outsourcing is an extremely common business practice that entails distributing some of your business processes or tasks to an independent third party. This third party will most likely be a self-employed individual (often referred to as a freelancer) or an agency that either has a number of freelancers on their books (essentially serving as a middle person between you and freelancers) or their own employees who can complete the work for you.

The Benefits of Outsourcing

  • Outsourcing lifts a workload from your own shoulders
  • You can have work carried out as and when you need it
  • You’re not tied into contracts that commit you to paying contracted hours
  • You don’t have to provide training
  • You don’t have to cover the costs of annual leave, sick leave, parental leave or other employee benefits

 

Commonly Outsourced Tasks

There are various tasks that are commonly outsourced. Some include:

Manufacturing

Few businesses manufacture their products themselves. Instead, they weill outsource to a business that already has all of the equipment, machinery and necessary training to manufacture the items to be sold.

IT

Few businesses will have their own in-house IT department either – especially small businesses. Managed IT support from companies like www.microdoctor.com will do the job on your behalf instead. This provides round the clock IT support with little commitment!

Web Design and Web Development

Web design tends to be an occasional task rather than an ongoing commitment. Many businesses will hand this task over to freelancers for a one-off fee.

These are just the basics of outsourcing, of course. But hopefully, all of the above information will benefit your business in the long run!

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The Sources Of Overspending Your Business Can Avoid https://amandakrill.com/the-sources-of-overspending-your-business-can-avoid/ https://amandakrill.com/the-sources-of-overspending-your-business-can-avoid/#respond Sat, 17 Oct 2020 15:44:49 +0000 https://amandakrill.com/?p=8564 A business must be able to control its cash flow in response to changes both within the market and within the business itself. Most of this flexibility is going to come from how able you are to control your spending. Furthermore, if you’re able to effectively control your spending without affecting your productivity or profits, […]

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A business must be able to control its cash flow in response to changes both within the market and within the business itself. Most of this flexibility is going to come from how able you are to control your spending. Furthermore, if you’re able to effectively control your spending without affecting your productivity or profits, there is a good chance that you were overspending, to begin with. Here, we’re going to look at some common sources of overspending in business and a few major ways you can cut the costs associated with them.

Your people

It’s the cost that you want to cut last, or not at all if possible. No-one likes having to let go of good workers, after all. However, labour is the place where it’s easiest to overspend entirely because they are so expensive. Aside from the costs to keep them employed, there are also associated recruitment and HR costs, as well. For that reason, when you have a skills gap in your business, it’s occasionally worth taking a look at whether you should outsource instead of hiring, or if you can find a temporary freelancer to come into the business, instead. Only hire when you’re certain you can afford it and justify having a whole position to fulfil the duties you’re hiring for.

Communication

Another area that’s all too easy to overspend in is the equipment that you use to communicate both internally and externally. Nowadays, with team communication tools, you can easily tie all internal IMs, emails, and resource sharing processes within one centralised platform. However, these can be further combined with your phone and headset communication tools that are used for external communications, as well. These unified communications can stop you from having to pay multiple service providers. When you pay multiple providers, you’re paying the fees for each contract individually, not just for access to the equipment and services that they provide. For that reason, it can be more cost-effective to bring all comms in under one provider and only pay one fee.

Equipment and machinery

There are some physical pieces of equipment and machinery that are going to be a must in your line of business. For instance, if you run a construction business, then it only makes sense that you would need a digger since most jobs are going to involve using one to dig up room for building foundations. So, you will want to buy the digger. However, it might not be as wise to buy a crane even if you need to occasionally use it on jobs. If you don’t use it as often, buying it to see it go underused can be a tremendous overspend. For that reason, crane hire services might make more sense. For most kinds of industrial equipment or machinery, there exist hire services to stop you from having to buy to meet temporary needs.

Office space

Another major source of overspending that will take a little more work to fix is having more space than you need. This is especially true as of late, given how many companies have had to downsize and rely on remote workers. There’s no point paying for lots of space that you’re not using. If you don’t see yourself increasing the labour force present in the office any time soon, then it might be time to look at downsizing, whether this means leasing a different property or even selling an existing property. Proper planning must go into the relocation efforts to ensure you don’t spend too much there, too, of course. If you can find tenants, subletting space can help you turn that overspending into a small revenue stream, however.

Your internet services

You might think that your internet service is serving you just fine and it might be true that you’re not experiencing any issues beyond the normal. If you have reliable service, it might be worth paying more to keep it. However, if you’re not getting any kind of advantage in the service itself, then it usually doesn’t really pay to stay loyal to your internet utility providers. Every time your contract comes up, it might be worth looking at other business internet providers to see what they have to offer. Often, new customers will get a discount that’s worth taking advantage of.

Marketing

Marketing budgets can very quickly inflate if you’re not careful and sometimes it can be hard to measure just how effective they are, due to the many metrics across different disciplines and platforms. However, there are ways to make your marketing more cost-effective. You can, for instance, invest more in long-term organic marketing methods such as search engine optimisation and content marketing. Another way to better monitor your ad spending, especially online. Features like targeting and adjusting bids with Ai can make sure that you’re not spending more on advertising than you should, and spending on ads that have the best chance of actually reaching and converting your customers in the first place.

Logistics

This is primarily a concern for retail and eCommerce businesses, but any business that sees goods or supplies travelling and being stored needs to consider how they can make that process more efficient, as well. Most of the overspending here is done via loss. You might be paying for trucks to be on the road longer than they should be or you might be housing items in storage for longer than they should be there. All of these costs can be cut. For instance, telematic GPS devices can help you find where your drivers are being inefficient and help you better plan routes to cut down on journey times. Meanwhile, a digital inventory system can help you track where items are and help you see which are lowest in demand to stop you from stocking as many of them.

Of course, the cash flow of different businesses in different industries is likely to look very different. Consider all of your own expenses and which of them might be getting more money than you really need to spend.

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What Makes A Brand Attractive? https://amandakrill.com/what-makes-a-brand-attractive/ https://amandakrill.com/what-makes-a-brand-attractive/#respond Sat, 17 Oct 2020 14:57:54 +0000 https://amandakrill.com/?p=8556 If you are starting to think about the branding of your business, and you are wondering how to approach it best, one of the main things that you are going to have to ask is: what makes a brand attractive to the general public? This is ultimately what you are going for, and it is […]

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If you are starting to think about the branding of your business, and you are wondering how to approach it best, one of the main things that you are going to have to ask is: what makes a brand attractive to the general public? This is ultimately what you are going for, and it is all about ensuring that you are designing and putting forwards a brand image that people are going to relate to, and which they will think is a positive and well-meaning one. In this post, we will look at what makes a brand attractive, and how you can make sure yours fits in with these ideas.

Honesty

In some way or another, you are going to need people to believe that you are being as honest as possible with your branding. People are extremely good at sniffing out the slightest dishonesty, and you will find that they often spot when a brand is not quite living up to the standard. So make sure that you don’t put yourself in the position of having to backtrack, or of looking like you are making stuff up. Instead, focus on building an honest brand that people will relate to.

Ultimately this means not telling any untruths, but also that the whole way you present your brand needs to be above-board too. If in doubt, check whether any of the claims you are making are dishonest. This includes not just specific claims but implicit ones, those which you are suggesting with the tone of voice of the brand. If you can keep it all honest and above-board, people are going to appreciate it, and the brand will do its job so much more effectively. Honesty really is the best policy in branding.

Integrity

People want to know that the businesses they are supporting have some kind of integrity. In fact, this has become even more important in recent years, and the millennial culture in particular is all about ensuring that the world is being fair and right. If your brand is giving any vague sense of not having integrity, this is going to cause a problem. The only real exception to this is when you have a humorous brand which is purposefully acting in a way which is somewhat risque. That can work quite well, but it is rare and it has to be done in just the right way.

Generally, you need to adopt a show of integrity if you want people to respect your brand, so make sure that you are focused on this as best as you can be. What is integrity? Simply put, it’s doing the right thing for the most number of people, even if it’s hard. This means making a noise about the right social issues, acting in a responsible way, and saying the right things. If you can do that, people are going to respect the brand and the business so much more.

Humour

As we have already briefly seen, humour can sometimes work very well when you are presenting your brand to the world. There is something about the right kind of humour at the right time that simply cuts through a lot of other noise, and people are often going to respond to it very well. Usually they will even allow you to get away with other things which they would normally be against, if you can make them laugh enough. So if you are keen to try a slightly different tactic, going down the humorous route could be a great way to go.

This is now arguably easier than ever, what with social media very often being a place where brands go to be funny with each other. If you want to join in with this at this point, you are going to need to develop an extremely unique brand voice on the social media sites, so that you stand out in some way. A specific kind of humour is going to be vital here. You should consider hiring a professional comedian for these tasks at least at first, as that way you can be sure it is going to be funny. Using humour can often help you to get past people’s defences, so make sure that you are thinking about this.

Awareness

This is somewhat related to the integrity above, but this one is specifically about your brand being aware of social and global issues of great importance. If you look at this coldly, you can even say that it is just an easy way to get some points, as long as you are making the right kinds of noises. So what are some of the issues that your brand should ideally show an awareness of? As well as anything that might be currently important in the present moment, there are also a range of topics that are always going to be necessary to focus on.

For instance, you should absolutely make sure that your business is working in as ecologically-friendly a way as possible. This is a branding issue, but you can only make the claims if you are actually following through with action, so you need to make sure that you are doing everything you can to be an environmentally caring business. That includes using only the most trusted Westbin Waste Management Services for your recycling needs, keeping your waste in general to a minimum, and doing your bit to reduce your carbon footprint.

If you are doing all that, you can then bring that across in your branding, and show that you have a real awareness of the biggest issue facing us today. This is bound to be an attractive prospect for many people, and you will find that it makes your brand so much more attractive to so many. This is easily one of the best things you can do for your branding, so make sure to include this in your future plans.

Simplicity

There is something about having an incredibly overwrought brand that often works against you. If, instead, you can make a point of keeping your brand as simple as possible, you will always find that this makes an enormous difference to the kinds of things that come across. In fact, you can have so much more of an impact with your branding if you actively work to keep it as simple as possible. Of course, as we all know, it is often the simple things that are the hardest to achieve, so the question here is: how can you actually work to keep your brand as simple as you could possibly get it?

What this comes down to is being able to define your brand’s qualities concisely. If you can’t do that, it means that you are probably trying to do too much with it in one go, and ultimately all that means is that you are going to struggle to make it simple. Instead, hone in on the major themes and designs that you want for your brand, and make a point of just sticking to that as best as you can. You are going to find that this leads to a less confusing, easier to digest brand for everyone involved.

Self-Awareness

There are few things more frustrating for the consumer than a brand that doesn’t have any self-awareness. For one thing, it means that people see straight through it, and this is going to make it harder to do some of the things you hope to do with a brand anyway. But a lack of self-awareness shows that you are struggling to really relate to real people, which is one of the quickest ways to turn people off your business. As such, you need to work on developing some self-awareness in the brand, but how do you do that?

This can tie in nicely to the humour idea above, or you can do it in a more serious way. Essentially it is about showing that you know what people generally think of you, and working to change that if it is bad, or enhancing it if it is good. If you know that people have a low opinion of your brand, you can simply jokingly point to that fact, and immediately they will start to come to your side again. Or if you know people are into your brand, you can turn up the arrogance just a notch, and in doing so you could bring about great things for the business not long after.

It’s a delicate act, but if you can get this one right you are going to find that it can make people come over to your side in a very powerful way, and in a way that makes them loyal to your cause for a long time. That’s a valuable thing to have on your side.

All of these qualities are worth imbuing in your brand, so make sure that you are doing everything you can to do so. It could be the best thing you have ever done for your business.

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Can Your Business Survive COVID-19? https://amandakrill.com/can-your-business-survive-covid-19/ https://amandakrill.com/can-your-business-survive-covid-19/#respond Fri, 16 Oct 2020 11:49:47 +0000 https://amandakrill.com/?p=8553 It’s true to say that COVID-19 is a massive threat to business owners and small business owners in particular. Indeed, the lockdown already forced numerous companies to shut their doors and some never successfully reopened them. While you are right to be worried about COVID-19, there are certainly ways to ensure that your business does […]

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It’s true to say that COVID-19 is a massive threat to business owners and small business owners in particular. Indeed, the lockdown already forced numerous companies to shut their doors and some never successfully reopened them. While you are right to be worried about COVID-19, there are certainly ways to ensure that your business does survive. Here are some of the key tips that we recommend that you do take on board. 

Stay Frugal

One of the best ways to ensure that your business does survive this pandemic is to guarantee that you do remain frugal as much as possible. If you look at something like a DTSS review, you’ll see this is a key part of a strategy for avoiding debt. It’s important to keep the costs under control because this virus is going to have a massive impact on the world economy. If you keep your business costs under control, your company will be more flexible and you’ll be able to adapt to different challenges on the market. You could even lower your prices and still make a profit which could be important when you are trying to gain the attention of new customers. 

There are numerous ways to save money in your business model. One of the best options to explore here would be to use an accounting service. The right accounting solution will help you stay on top of your books more effectively and show you the best areas to save in your business model. 

Keep Health And Safety Standards High

The last thing that you need right now is for your business to develop a bad reputation. This will give your customers a reason to choose a competitor instead. One of the main causes of a bad rep currently will be not taking the health and safety issues associated with this virus seriously. You should make sure that you appoint a health and safety officer in your business. They will be able to address and identify any hazards and fix them if and when they emerge. Of course, the clear issue here is definitely going to be social distancing. It will be worth taking more time to ensure that the right social distancing measures are in place for your business. 

Coverage

Finally, you do need to make sure that your business is covered for financial loss associated with the coronavirus. If you don’t have comprehensive insurance coverage for your business, then now will be the perfect time to explore this possibility. You should think about looking at the different insurance providers and finding the right solution for you. Premiums will be expensive right now, but they could still be worth the cost. Particularly if it can provide you peace of mind that your business will be protected and preserved if another lockdown does take place. 

We hope this helps you understand some of the best ways to guarantee that your business will survive COVID-19 and that it does come out the other side of this pandemic. The situation may seem bleak right now but in time things will improve. With the right steps, you can endure the worst to experience the best. 

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