As a newbie business, you need to have your finger on the millennial pulse. This younger demographic will be the driving force behind the success of your venture. It doesn’t matter whether you are a newbie entrepreneur or whether you are a business veteran, you have to think about how to stay one step ahead of your competitors. The best way to do this is to tap into twenty first century priorities. Sustainability is a massive facet of your venture. By being eco-friendly and showing your environmental credentials, you could become a market leader. Take a look at how you can go green to increase sales.
There’s nothing worse than ordering a pen on Amazon only for it to arrive the next day in a box the size of a small car complete with yards of bubble wrap and packing peanuts. The sheer waste of resources in packaging this small item creates a sense of distrust within the customer. Your customers will want to do business with a company that limits its impact on the environment through packaging. If you sell makeup to eighteen to twenty five year old women, opt for custom cosmetic packaging that uses recyclable materials and doesn’t contribute to deforestation. If you sell larger or more fragile items, make sure your protective packaging can be reused or recycled. Customers will choose to buy from you rather than your rival if you use recyclable and greener packaging.
Your workplace should be energy efficient for a number of reasons. Firstly, your office needs to maintain a constant temperature for the comfort of your staff. Too hot or too cold and productivity decreases and you could be spending over the odds utilizing an inefficient heating system. Ensure that your workplace is well insulated, that the glazing is intact, and that any drafts are eliminated. Consider whipping up some solar panels on the roof to generate your own energy from the power of the sun. You can go off-grid and not have to worry about forking out for heating bills. Any energy that you generate that you don’t use can even be sold back to the utility company, leaving you making a profit from being energy efficient.
Trying to go carbon neutral is an admirable effort to embark upon. Think about how you can utilize the cycling subsidy schemes available to small businesses. Try to encourage car share schemes or walk to work days. These will cut the number of cars on the road when commuting to work. You also need to consider the components that you purchase to create your product. While cheaper, a component from South Korea will have to travel many more miles than a local supplier a short drive away. The cost can be offset by passing on the differential to your customers who will be more than willing to pay up if you show off your eco-credentials.
Being sustainable isn’t easy, but it is vital to make your business futureproof. Follow this guide and you can go green to increase sales and profits.