We live in a business-friendly world. Yet, while that’s helpful when it comes to getting your business up and running, it does mean that there’s a lot of competition. No matter what industry you’re in, you’ll have a sea of competitors that you’ll need to overcome if you’re going to find long-lasting success.
There are, of course, many factors that impact a customer’s decision to pick you over your competitor, including the quality of your goods/services, price points, and so on. One of the often overlooked aspects, however, is trustworthiness. Customers are more likely to work with a company they trust rather than one they do not trust.
In this blog, we’re going to look at some effective ways to establish your trustworthiness.
Be Upfront and Honest
Would you trust someone who you suspect wasn’t telling you the truth? It’s unlikely. The same principle can be said of businesses. It’s tempting to tell a potential customer that you can deliver the world, but if you know you can’t, then it’ll only do more harm than good. Stretching the truth can be an effective way to get business once, but it won’t lead to the repeat business that will provide the foundation of long-term success. Businesses should be honest because customers like it and because it is simply easier.
Show Respect for Compliance
All companies have to follow rules. One way to make your business stand out as one to be trusted is to show respect for your compliance obligations. A company that ignores its obligations, or only does the bare minimum, may present itself as questionable — and that will make it harder for customers to trust you. The type of compliance you need to adhere to will depend on your type of business. It may involve deciding between soc 1 vs soc 2, investing in your customer’s privacy, or ensuring that you have safe premises. Failing to comply will put doubts in the minds of your customers, and that’s certainly something that can break the trust.
You’re not going to get everything right at your business. Mistakes and oversights happen. It’s not the presence of issues that counts, but rather, how you handle them. You won’t lose a customer’s trust just because something bad happened; you’ll lose it if something occurs and you don’t make an effort to fix it. If you can do that, then you’ll be showing the customer that they can trust you both when things are going well and when they go wrong.
Build Trust Into Your Operations
Trust shouldn’t just be something that you do for image purposes. It should run throughout your business. Having a foundation of trust in your business will make it more likely that your customers trust you because it’ll be something that you really are, rather than something that you just present. You can increase the trust levels at your business by building trusted relationships with your employees, suppliers, and anyone else connected to your business operations.