If you’re thinking of attending an industry event but have no idea where to start then don’t worry, you have come to the right place. As events like these can be incredibly overwhelming it is important that you are prepared as you can be, doing everything you can to get the most out of your experience. Whether that means making new contacts, researching how to exhibit in the future or learning as much as you can from professionals, industry events can be extremely beneficial. With that in mind, here are some top tips to help you get the most out of attending an event:
– Do Your Research Before You Attend
One of the most important things you can do before attending an event is to make sure you’re doing as much research as you possibly can. There are lots of different aspects to an event so studying the website in detail will allow you to get a good idea of what to expect. Make sure you’re researching what brands are going to be exhibiting, who will be holding speaker sessions and any other important information. It’s also essential that you research how to get there, where to park and where to stay if you’re going to be needed overnight accommodation. To more prepared you are, the better.
– Attend The Event Alone
Although you may feel much more confident attending events with a friend, going alone gives you a much better chance to network with people. Often when you attend with someone else you end up going to all of the places they want to go, talking to people that will not benefit you or business. Even if they do, there may not be a chance to talk to them as they’re too busy talking to your friend. Going alone is the best way to ensure all of the attention is on you. For a guide on attending industry events alone, you can visit this site here.
– Talk To Absolutely Everyone
The best thing about attending industry events is the people that you meet, and the only way to do that is to talk to absolutely everyone. Whilst it may be hard at first, remember you all have at least one thing in common – attending the event. Strike up a conversation about their journey and how long they’ve had to travel and before you know you’ll have someone new in your network.
– Wear Your Name Badge Is A Clear And Easy To Read Space
If you’re going to be talking to a lot of different people, you need to ensure your name badge is in a place where people can easily read it. There will be so many different people at the event that it’s hard to remember names, especially if you’re told it in passing. Having your name badge where it can be seen at all times is the best way for someone to associate your face with your name, giving them a chance to recognise you if they ever bump into you again, or see your face on social media. For more information on the benefits of name badges, you can visit this site here.
– Make Sure You Have Business Cards
If you have made a connection with someone and you want to follow up with them after the event, swapping business cards is the best way to go. Make sure you have as many as you can carry with you, as you never know when you’re going to need to hand them out.
– Attend Workshops And Conferences
If the event you’re attending has workshops and conferences that interest you, make sure you’re making the time to attend them. Whilst it may be exciting walking around networking with everyone, there can be some real value in attending the sessions on the day. The best thing to do is make a list of all of the ones you want to attend and where they are, giving you the best opportunity to make it to every single one. Although your plans may change on the day, you will at least make it to some of them.
– Take Note Of Stand Design As You’re Walking Around
If you’re thinking of attending the event as an exhibitor next year, you may want to take note of the stand designs are you’re walking around. Take a look at which stands are busiest, noting down any similarities you can find. Whether it’s the fact they’re all well lit or they all have custom poster boards – jotting these down will help you plan your stand for the following year.
– Make Sure You’re Taking Regular Breaks
Finally, you need to make sure you’re taking regular breaks. Attending events and conferences can be incredibly hard work and if you’re not resting every couple of hours you will burn out before lunch. Make time for coffee, sit with new friends and take time out to digest all of the information you have learnt.
Do you want to start attending industry events? What can you do to ensure you get the most out of them? Let me know in the comments section below.