Marketing is essential for every small business. There are many ways that you can do this, but which methods are likely to help your business the most?
In this article, we’ll share some of the most inspirational ways to get your brand name out there.
Branded Water Bottles
To get your brand name into the hands of potential customers you could create water bottles with logo. Find a company that makes custom water bottles that will print your logo onto a water bottle and then give out your bottled water at public or private events.
Give People Your Business Card
Since everyone that you ever meet could potentially be a client or customer, you should always carry a few business cards ready to hand out to anyone that you meet that expresses an interest in what you do.
Get Featured In the Local Paper
If something newsworthy has happened in your business, you could write a press release about it and then give it to the local paper. You will then get a feature written about you and your business. This will not only be free, but it’s more likely to get read than an advert too.
This is quite an expensive way of getting your brand out there; but it is an effective way of doing so. Sponsoring an event will give you the opportunity to advertise your business in many different ways; from posters to speeches. You’ll be able to put your business in front of a wide audience.
Get Customers To Write Testimonials
Why not attract new customers with the help of your previous customers? Ask some of your previous customers if they would be able to write a testimonial for your business. This social proofing technique will be great for persuading new customers that you provide excellent service.
Get in touch with some influential bloggers and see if you can provide a guest post for their site. This will give you the chance to talk about your brand, it will also give you the opportunity to get valuable backlinks to your site placed on the site which will, in turn, benefit your search engine optimization.
Use Social Media
Social media is something that every business should have in their marketing strategy. But your social media presence should be more in depth than just sharing promotional material about your products and services. You should add value to your social media profile by sharing photos, videos, and posts that your customers will find inspiring or interesting, You should also make sure that you engage with your customers in the comments section.
Reward Repeat Customers
One of your goals should be to bring customers back to use your products or services again and again. You can do this by rewarding repeat custom. You can do this with a reward scheme that offers exclusive services and product discounts.
Send Thank You Cards
Give your regular customers the personal touch by sending ‘thank you’ cards. Not only will they feel appreciated, but you’ll also remind them of your brand.