The goal with all business is to create sustainable growth. That applies just as much to a home based business as it does to any other company. No matter where you are in the development of your business, looking for ways to grow and expand is always a priority. Here are some ideas to help you in this pursuit.
Search Engine Optimization
You cannot ignore search engine optimization (SEO) in your business. SEO is what helps you show up when potential customers search for things related to your business. Coming up on the first page of a search engine is critical if you want organic website visits.
You can improve your SEO by doing small things like making sure your website speed is fast enough, adding alternate text to your pictures, and using keywords in your posts. You should also include backlinks to your own website in any posts as well as links to other reputable sites. You also don’t want to ignore improving your ranking for Google local searches even if you are an online based business.
Email lists are one of the best ways to drive traffic to your website and close sales. These people have already expressed interest in your product or services by giving you their email address. You then have access to their undivided attention, at least for a few seconds. Be sure to capitalize on that contact.
You want your emails to be engaging and offer them something in return for opening it. It is a great way to prompt new products, gain interest in a new promotion, or advertise a sale or discount.
You also want to start gathering emails as soon as you have a website. Even if you don’t plan on sending out an email for a while, you should still start collecting them. You won’t be able to get those people back who visit your site once unless they sign up for your list.
No business grows on its own, so you should start building a community and networking as well. Collaborating with other people in your field or community will help you navigate around mistakes instead of plowing through them. It can also be a beneficial relationship to help other businesses and have them help you in return. Mastermind groups on online communities are a great way to get new ideas and fine tune the ideas you have already. It is also a great way to work out issues that have you stumped.
Websites need to be very user-friendly. If someone is unable to locate what they need quickly, they are likely to bounce to another site that is easier to navigate. Make sure your menus allow for easy transitions and location of important features and pages. You should also have a search bar on your website and a sidebar that highlights all the main points of your business. Someone should be able to get where they want in a couple clicks or it is not going to be worth their time.