Marketing is a cost that no business owner can avoid. It is the means you use to spread awareness about your product or service, and the way you end up making most of your profits. Fortunately online you have many resources in order to get your business out there and visible to all users of the world wide web. 

Social Media

This phenomenon has taken over the business world in the last two decades. It has changed the way we communicate, work and socialise. Therefore posting on forums such as Instagram, Twitter and Snapchat is a very effective way to market your business, not to mention low-cost.  

Facebook ads are a great way to target your demographic, you will need to set up a Facebook pixel code in order to do this if you don’t already have one.  

LinkedIn facilitates targeting better than no other social media by creating networks and communities. This will allow you to connect with the right people in order to market your business. 

Lead magnets

A lead magnet is a tool used to attract potential buyers by offering them an incentive in exchange for their contact information. These usually include a piece of downloadable content like a free eBook, video or PDF. For a video about how to create lead magnets click here. Speaking of, making video tutorials is a great way to advertise your business online. 


This is one of the best ways to advertise to your business. It’s advisable to create your own blog in order to market your product or service. While doing this it’s also important to get onto other people’s blogs. Try to target influencers who have a specific link to your target audience, and they will be able to promote your business for you. 


Search engine optimisation increases the quantity and quality of website traffic and exposure to your brand. The majority of online traffic is generated by search engines and optimizing your site will deliver more and better quality information to them. This allows them to be properly categorised and displayed in the search results. It’s recommendable to work with a consultancy service such as, to take care of all of your IT services. 

Email marketing sequence

These are automated emails which can be sent to all of your customers and subscribers. These can be set at pre-set time intervals or trigger-based automations. This is a great way to “bulk” advertise your business and it’s automated, so effectively doesn’t take up any of your time. 

Affiliate marketing

Affiliate marketing is a way one business can support another, or a third party. This can provide a lot of fuel for growth. You may see “affiliate links” on blogs or other websites. This means that the blogger will receive a small commission by advertising the company or its products. It’s a good idea to build an affiliate program and start reaching out to potential affiliates to help you market your business.