There’s no denying that brands are finding all kinds of creative ways to attract new customers and increase sales. It makes sense to stay ahead of the competition by utilizing some of those marketing and customer retention ideas for your brand.
One of the best examples of achieving those goals is through the vast improvement of your customer experience. It doesn’t matter whether you target customers who purchase 99 cent items or $1 million supercars: you need to convince people that you’re the brand for them.
You’re likely here reading this page today because you feel that your customer experience could do with an overhaul. Here are some ways that you can make your customers feel welcome and valued by your business:
How do you communicate with your customers when they inquire about your products or services? What about when they purchase anything from you? Personalization starts with how you make those initial communications with your customers and leads.
For example, you may already address your customers by their first name when emailing them with order confirmations. But, do you also send them thank you cards after they’ve received their orders?
You can use such gestures to upsell or provide discounts on future orders with your brand or request feedback on your customer service.
Do you have an online store? If so, your store’s product pages probably recommend items that your visitors might like. The trouble is, those recommendations usually show a list of completely irrelevant things.
For instance, if you are looking at a lawnmower product page, you might find a relevant item like a strimmer or weed whacker interesting. It might even spur you into buying that and the original item you were viewing.
However, if the list of recommended or “related” items includes televisions or cocktail shakers, you are unlikely to buy them unless you plan on mixing cocktails and watching TV while mowing your lawn!
If your product recommendations or relevant related items don’t work as intended, it’s time to hire a web developer to fix that problem for you. Otherwise, it could dissuade customers from buying your items.
AI (Artificial Intelligence)
Did you know that more brands are leveraging AI (artificial intelligence) technology to personalize and improve customer experiences? AI can help you increase your brand awareness and boost sales in many different ways.
For instance, if your brand has a Facebook page, you can use an AI bot to answer each customer’s questions if they make inquiries with you via Messenger. Plus, if you have an e-commerce site, you can use an AI chatbot on your site as well.
AI bots can answer questions about shipping and prices. What’s also great about AI bots is that they can recommend products and services that are likely to be of interest to your customers, especially if the AI bots work within your customer’s logged-in account.
The above examples are excellent ways to improve your customer experience and personalize your contact with all customers. You should also look at other methods that can further enhance your personalization and grow your business.