Some brands are naturally really exciting because they are selling things that people naturally get excited about like dream vacations or fast cars, while other brands are often seen as ‘boring” if they are thought about at all, because they are everyday essentials or important components for other products, that hardly get people salivating, no matter how vital they may be.
If your brand happens to be selling the latter rather than the former, it can be a bit more difficult to promote your business effectively, but it is by no means impossible, and here are a few things that will help you to do so:
Focus on the benefits
If your product is somewhat “boring” then your best bet is to focus on the benefits of buying it. For example, this website sells a kind of elevator component system called sheaves, and it does so very effectively because it is able to focus on the quality of its products and how they can enhance safety and provide a fast turnaround on elevator repair jobs. If you do similar and focus on the important benefits of your products and services, you’ll be a long way towards promoting your brand very effectively.
Tell a story
Turning the details of your brand into an interesting origin story is a great way to draw customers in, and it is something you can do even if you have a product that isn’t exactly the most thrilling. How? By focusing on why you got into the business, what it means to you and how you crafted your products and services. Make it as exciting as possible without telling any untruths and it will instantly give your brand a boost.
So, your product is boring, why not play that up? Customers love companies who can laugh at themselves, especially if they can create some pretty funny content around the fact, and it will show them that, although your products may be a bit of the dry side, your business isn’t. Get them laughing and they’ll soon be emptying their wallets.
Go behind the curtains
Something that can work very well if you have a very technical business is to go behind the curtain so to speak and show them all what goes on when it comes to creating your products and service. You might not think that showing off your prototypes or highlighting your manufacturing process will go down too well and help to promote your brand but many people find the technical details very interesting and if they’re buying something like an engineering component, they are likely to be highly interested.
Be your authentic self as a business and let that shine through and your brand will be more well respected as a result. Customers hate to be lied to and they love to see people who are passionate about their products and services, so be that person, and your business will definitely be boosted.
Time to start promoting your brasnd more effectively!