It’s true that every business needs to have a website in today’s technological world. However, there is a big difference between a professional website that looks attractive and that visitors will want to browse and one that is just there for the sake of it, having had no thought or money put into it at all. This is even more true because the majority of people will have a website, and the public will be expecting something both interesting and user-friendly when they click your link.
You need to ensure your website stands out, and that means budgeting correctly for it. When there is so much to pay for in your business, this can seem unnecessary, but your website is your shopfront – it’s the first thing people see about you. Therefore, it is important to make a good impression. Here are some tips on how to budget for your website.
Know What You Want
The first step in budgeting for your website (or anything else in your business or your life in general) is to know what you want and what you don’t want. It’s important to have everything you want included in your website and to know what is simply not necessary so that you can look into how much certain elements are going to cost.
If you run a business selling products then an online shop might be ideal for you. If you sell services or you are a consultancy of some kind, then an online shop may not serve you well, for example. In that case, you might prefer a booking form so that visitors can organize their diaries and book you when it suits them.
The more complicated the design of your website and the more customized you want to make it, the more it will cost you. It is possible to use standard WordPress templates, which will be free or very inexpensive if you want to save money, although you may still want to hire a design expert to create the look you want.
Some things to consider when it comes to design are:
- Images – will you take your own photos? Will you use stock images? If so, will you pay for them or use royalty-free sites? The benefit of this is that the images are free to use, and you can find plenty of high end stock photography on specialist sites.
- Content – who is going to write your content for you? Since you know your business best, it can make more sense for you as a business owner to write the content of the site. Hiring a content writer can help if you’re busy or lack the skills, but again it will add to the cost.
- Functionality – what do you need your website to do? Are you looking for people to find out more about you and contact you via the website? Or do you want people to buy directly from the site without contacting you at all? Knowing which option is best will help you to create a design and budget for it.