As we have seen from the past couple of years, it is hard to stay in business when economic times are uncertain. Financial institutions, retail, and the local bar are no strangers to shuttering their doors for good. From customer retention to new markets, here are some suggestions.

Get a Grip on Finances

Money and finances are key to business health. When times are tough, every penny must be accounted for, and leaking money will make things much worse. A solid financial team can help manage company funds and deal with issues like taxes. It also helps to use software, apps, and even AI to help with company cash flow. For instance, as a cleaning company, easy to use janitorial bidding software will help keep your estimates accurate for a higher chance of winning.

Find Ways to Keep Customers

Money is vital in business. But customers are also among the most critical resources you have. Finding new customers relies on various methods that cost a lot of money. Money you may not have right now. So, keeping the customers you already have is crucial. Adding more value to the services you offer, rewarding loyalty, and enhancing customer service and support are all valuable ways of retaining customers. They will require investment but have long-term value.

Stay in Business with Cutbacks

There probably isn’t a business on the planet that doesn’t leak money somewhere. With an audit and assessment of business expenses, there are almost always holes you can plug. No one really likes making cutbacks, but they are essential in tough times. In the UK alone, over 30,000 businesses went insolvent in 2023, which was more than 50% higher than in 2021. Removing processes that aren’t entirely relevant to your company’s operation is a good start.

Explore New Markets

Relying too much on a single product can be a burden to a business. Many of the most successful companies are able to weather the storm and expand into new markets. It’s not uncommon these days, and even supermarkets offer credit cards, mobile phone contracts, and other items not related to the core business. If new markets aren’t possible, expanding a product line often yields results and helps a business diversify its offerings enough to provide stability.

Develop a Strong Supply Chain

If the past few years have shown anything, it’s that you are only as strong as your supply chain. One global economic crisis after another compounded an already problematic supply chain issue. This was felt most strongly in the tech sector as there was a shortage of computer chips, which continues to this day. Sourcing alternatives and products from multiple channels helps keep products coming, even if you need to alter manufacturing or business processes for them.


Solid financial management is a crucial first step to staying in business during tough times. Cutting back non-essential processes will help plug any cash flow leaks. And sourcing multiple products through various channels will help develop a healthy supply chain moving forward