As the pandemic continues, businesses are struggling to keep going as demand decreases and the safety of their customers is ever more important. This alone causes great difficulty when it comes to keeping business spaces such as a corporate event venue open.
How can these businesses reach out to potential new customers when the pandemic is preventing people from visiting your premises? With everybody having to stay and work at home some businesses are now operating through an online only basis.
Here are some ways in which venue operators can reach out to potential new customers- even during the pandemic era.
Enhance Online Presence- SEO
Having a great SEO plan will help to get your venue known in the digital world. Thorough SEO will push your business website to reach the top spots on the Search Engine Results Page. The higher you are in the rankings, the more likely people are to click onto your website and want to book your venue.
Having excellent SEO in place means having the difference between 1 in 1000 people coming to your website from an online search, to around 1 in 10 who search for the keywords related to your website. This can be achieved without anybody ever having to leave their homes.
With more and more businesses becoming increasingly aware of SEO, you’re going to be faced with a lot of competition, so make sure you’re always working on your SEO so that you’re always up on top.
Offer Virtual Tours
While social distancing measures mean that it’s far from ‘business as usual’ for most, that doesn’t mean your venue can’t begin to take bookings and collect deposits for when the world begins to open up again.
One way of doing this is by operating virtual tours. These can be pre recorded and posted on your website for potential customers to view. People don’t like to buy into things without seeing them first. While it may be less ‘safe’ to offer in person tours at this moment in time, having access to a video tour or 360 degree photographs will help potential customers to make a decision with regards to a venue.
It also means that the work only has to be done once or twice while getting maximum results- work smarter, not harder.
Improve on Your Social Media Presence
Another thing you can do while working from home is to improve your presence on social media. The main reason for this is that over 50% of all smartphone users are regulars on social media.
Naturally, this means that working on your social media presence is one of the best ways to digitally extend your customer base and get those venue bookings you need.
Look at your business accounts on twitter, instagram and facebook and dedicate the time (or people) to manage your social media accounts. Have actual, human responses to customer service queries, praise and complaints to show social media users that you offer exemplary customer service to your customers.
Operating online only does not mean that it is impossible to reach new audiences.