Why should I care about SEO?

You’ve probably heard the phrase SEO, it means search engine optimization, and it describes the process of how websites rank in the organic search results of major search engines like Google. If you’re running a business, you want your customers to be able to find you and to stand out from the competition; this is done through a good SEO strategy. Optimizing your website and the content you produce and promoting your company regularly through content and online ads is the best way to appeal to new customers and turn leads into conversions.  

The secret sauce of SEO

Let’s say you are a company selling caps, such as Cap America. You might think it’s a good idea to buy some billboard space to advertise your caps on so that everyone sees them. The idea is that the more people who see it, the more leads you’ll get, but wouldn’t it be better if your company showed up in the search results every time someone types Buy Caps into a search engine. In general Google bots and crawlers are looking for information to rank that is high-quality and highly relevant. This is an excellent rule of thumb when creating content.  

Keyword research best practices

Keywords refer to the words and phrases searchers use to find your product. In this case, it’s Buy Caps. These are the keywords you will use to optimize your content and website. It seems simple enough, but there are a few important factors to keep in mind. Look at the volume for a keyword, if lots of people are searching for it you will reach a big audience, but if demand is low then optimizing the word might be a waste of time. You want to show up when people search for the keyword Buy Caps but not Buy Russian Caps, why? Because you don’t have any Russian caps – this is ‘relevance’ and is very important for your SEO.   

On-page SEO

When you have your keyword list and related keywords, it’s time to optimize your website. That is what on-page optimization means, it means filling your webpage with relevant content so that the search engine bots and crawlers can easily find and rank it. Each of your sites web pages should be built around a core theme with a ‘basket’ of related terms. Each page should have a title tag, a meta description and body content that is relevant, engaging and shareable.  

Content marketing and link building 

The Google algorithm is always changing, but links have always been a big part of it. The last part of your SEO strategy should be building quality links into your web pages; it will have a strong bearing on how effectively you rank. There are several ways to get links onto your site, but the best approach is to produce quality content and reach out to a related business. Collaborating in this way and achieving quality back-links is one the best way to rank highly in the search engines.   

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