There are still far too many businesses, big and small, that think that marketing is just the “crazy” department at the end of the hall, filled with all of those creative types.
American businesses spend hundreds of billions of dollars every year on their marketing functions, which means that someone is doing something right. The marketing function, however – has changed in ways no one could’ve really explained this side of 15 years ago, and from traditional advertisements in magazines and broadsheets to interactive touch screen information systems in malls and at airports, it’s never been easier to engage with your clients and your potential clients in real-time.
So let’s look at a few of the most exciting trends in marketing that can add natural appeal to your products or services going into 2022.
THE RISE OF AUTHENTIC CONTENT MARKETING
Everyone has a budget, from multi-million dollar conglomerates to small businesses. These days, money is tighter than it has been for a long time – but this is no time to slash your marketing or advertising budgets – quite the contrary. Research has shown that companies and businesses that maintain solid profiles during unrest or uncertainty will be best placed to take advantage of upswings in economies when all returns to normal.
But, there is a “fine print clause here” (isn’t there always), and that clause could just as well be made up of one word: authenticity. Consumers are looking for authentic products that have been ethically sourced. You must reflect this ethos in your business processes and the content you write or source for your online media. Consumers know when they’re being patronized, liked to, or spoken down to, so don’t it.
DATA AND ANALYTICS, MORE IMPORTANT THAN EVER
Data, or instead access to data, for corporates and small businesses alike go well beyond basic demographics. Now brands can access all of their consumer’ online and offline media behaviors, habits, preferences, and sales data. This information is worth gold and can go a very long way in determining your forward-moving strategies while allowing you to respond instinctively to your changes in your consumer’s patterns and habits.
SOCIAL MEDIA MARKETING CONTINUES ITS RISE TO THE TOP
There is no way of getting around this; those Facebook likes equal data heaven, and when you have a fun, exciting, and engaging social media presence, you have ways of predicting and accessing your client’s behavior in new practices you would have never thought possible. So get on top of that. WEBX360 can help you do that and so much more.
Then you’re going to need a way to bring all of this together. And that is when you have to choose your partners carefully. Not all agencies do all things, so check reviews and ask for referrals and recommendations.
If you have not done so yet, you have to get on top of your planning goals for next year regarding marketing and social media interaction. The pandemic purchasing power quotient has been increased thanks to a whole new generation of online shoppers, and you do not want to miss out.