The subtitle to this should probably be, “Or Why One-Size-Fits-All Pricing Doesn’t Work”.

In the web design business, every website is different. Even if you think your project is exactly like another one, it isn’t.

Your offerings will be different. Your needs will be different. Your likes are going to be different.

And that is exactly why I don’t do one-size-fits-all pricing. If you go to my Work with Me page, you’ll see that I don’t offer concrete pricing.

There was a time when I did, and I got continually burned by it time and time again. Because every single project is different.

Sometimes there is an eCommerce portion. Sometimes there isn’t. Maybe you only want to sell three things, or maybe you are selling 300. It’s all part of determining the price.

And once i quote a project, I don’t dicker on price. Every now and then I’ll run a special, but I don’t do discounts and I don’t have any interest in working with people who think they should get a cheaper rate because it’s not in the budget. There are other designers who can take on the project if you can’t afford me.

That might sound a little narcissistic, but my prices are based on my experience, and if you shop around, you’ll find that I’m pretty competitive.

Just keep in mind:

Screen Shot 2014-02-28 at 12.43.22 PM

In other words, if you spend your money on a crappy design, you end up losing business and eventually need to have it redesigned anyway.

It’s worth the investment.

And finally, I’d like to address feature creep. This is when you ask me for a quote and then you change what you want a million times necessitating new quotes every time. This is a red flag for me. It shows me that you don’t really know what you want, and you really aren’t ready to move on the project. I do offer help with business planning, but it’s quite a bit more expensive than just a website design. If you’re willing to pay, we can do the work together.

So, whether you are contacting me about a website, or going with someone else, please keep in mind that things that seem easy, like a small change here or a little tweak over there may not be all that little. Things that seem simple on the surface usually are not when you get inside the back end. Be clear about what you want before the project starts and it’ll go more smoothly for everyone involved.

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