Getting into production and manufacturing can be a scary process. It’s an ever-growing industry with more and more challenges being present every single day.
Today we are going to be looking at a few ways you can help yourself along the way and ensure your product is a successful one.
Know Your Market
Market research is going to be one of the most important things you can do when it comes to your product.
You should initially before any form of mass production be out there on the streets talking to your potential consumers. If you are planning on producing something edible, you should have more than one recipe in mind. You should be working with 5-10 varieties of your product, take them to public testing and get written feedback.
By repeating this stage a few times you should get a generalized consensus of what product is working. This process may be a long-winded and exhausting one but in the long run, it will be the difference between failure and success.
You could also make a conscious effort to market your product at the time of footfall testing, this creates a word of mouth hype.
It’s All About Quality
Now, when it comes to quality we have to take into account all forms of quality. Not just the quality of the product. We also have to take quality control into consideration.
Quality control during the manufacturing and packaging process of the product is going to be of the highest importance. When it comes to your product hitting the shelves, consistency will be key.
Outsourcing some of your manufacturing processes could be one of the best ways to move forward, you can read more about this here.
Of course, it goes without saying that the quality of your product is even more important than the quality of its packaging, it also needs to maintain. Having a product that differs under each lot number will result in your company failing very quickly.
A quality inspection should be carried out quarterly to ensure you are providing the best product you can.
Market The Product
Marketing the product is going to be where your dream takes flight. Having an outstanding marketing campaign that is representative of your product is your bread and butter.
People often overlook the importance of a marketing campaign. When realistically it can make or break a business. The Johnson & Johnson company to this day have had one of the most successful marketing campaigns ever. In fact, they doubled their profits overnight. How did they do this? With four simple words “Wash, rinse and repeat” what was this so successful? They doubled the need for their product in the simplest way possible.
This alone should make you see just how important marketing and advertizing campaigns can be, making it memorable and unique to your product is a sure-fire way to get your product flying off the shelves. Adding this to our previous tips will surely set you up for success.