It’s normal these days for people  to strive to be all things to all people in order to get by. With so much occupying our minds, it’s easy to be caught up on feelings of insignificance or wanting more from our lives. 

Since the Covid outbreak that made its way across the globe a year ago, many people have thought that this is the time to branch out and do something new. However, some downtime could be just the thing you need in order to become the expert in that one thing that makes you unique: Just like the humble sandwich shop.

Sound crazy? 

Here’s why modelling your life like the humble sandwich shop will get you further in life. 

Be a simple solution to a specific need 

When you go to a sandwich shop, it’s likely because you want just that- a sandwich. Sure you could go to any old restaurant and see what one or two sandwiches they have on the menu, but a sandwich shop will offer you something that will fulfil the need to a much higher quality.

In construction, it could be being stuck on a project where you need a concrete flatwork contractor– you’ll want to find a contractor who is highly skilled so you get the job done to the highest standard the first time.

It’s the same with people. We shouldn’t be feeling the pressure of spreading ourselves too thin trying to be all things to all people–honestly? You’d end up either exhausted or in the midst of an identity crisis- most likely both. 

If you offer to help somebody with their shopping, and they accept but then ask you to build them a website, unless you’ve had the specific training- it’s not something you’re going to be able to do with ease. 

Bring Enough to the Table 

Sandwich shops should offer enough variety to keep their customers interested, without offering too much. 

That means providing just enough of what you can offer without wasting the excess. This is how you take your life to the next level. 

Sandwich shops could risk advertising 30 different fillings on 8 types of bread and not sell enough of a specific filling which would either be past its best the following day or go to waste. They know that wasted finances is the key to failure when it comes to running a successful business 

 They know about supply and demand, and they know when to bring in special menu items to keep customers interested and engaged. 

Be Good At What You do 

Sandwich shops are able to focus on one or two areas of expertise that make them the best at what they do. They don’t feel the pressure to offer other meals or 10 page overwhelming menus that leave their customers paralyzed by indecision.

That’s what businesses should be like. Become an expert in what you do. Add one or two complimenting extras but don’t go wild. Be enough but a little bit more. Be unique enough that you limit the competition, but most importantly: Be you. 

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