Small businesses and freelancers don’t always have the luxury of a dedicated digital marketing manager, meaning the responsibility falls to you. When this is added to your growing list of business responsibilities, digital marketing can soon fall by the wayside.

Fortunately, you aren’t the only one who’s been in this position. Many people have successfully found ways to juggle their social media content, and you can learn from them to help with your own. Take a look at these time-saving strategies to help you get the most from your digital marketing.

Invest in a scheduling tool

The right social media scheduling tool can take the hassle out of generating posts for your various accounts. They’ll give you a clear overview of everything that’s going out, and will allow you to measure their impact to establish when your posts have the most impact. Social media scheduling tools are available for all sorts of budgets and can give you more control over your social accounts. Set aside some time each week to schedule your content for the week ahead or longer and you’ll save yourself a lot of time and hassle.

Benefit from user-generated content

Finding the time to schedule content is one thing, but actually creating the content can be even more of a chore. Fortunately, you have the option of using the content generated by your followers, customers, etc. to enrich your own. Sharing their photos, reviews and videos not only gives you more content that you can use, but it also helps you to develop deeper engagement with your audience. People love to be featured on the accounts of the brands that they follow, and you could make someone’s day by sharing their post.

Boost your advertising campaigns

There is a lot of potential for growth using online advertising through tools such as Facebook and Google Ads. Even businesses with a small marketing budget can make an impact in their area, even more than through traditional advertising methods. There are various tools available to you that can help you make the most of your online advertising campaigns, including an Adwords automation product tool that will save you time and generate maximum impact from your campaigns. Once you’ve got an idea of what works well, you can run ongoing campaigns that allow you to get the results you want without having to spend time and money trying out different strategies.


If you’re not a marketing specialist yourself, you could find that your business greatly benefits from outsourcing certain marketing campaigns. This will help you to create high-quality, targeted marketing campaigns without the stress or responsibility of hiring permanent employees to tackle the role. Companies like UnderstandingData have a whole lot of expertise under their belt and can use this to hit your marketing targets and goals, whatever they may be! As time goes by and your business begins to experience success, demand and progression, you may want to build an in-house marketing department. But in the meantime, outsourcing really could be the best option for your business and your brand!

Keep a list of ideas handy

It’s easy to suffer from writer’s block when it comes to your digital marketing strategy. If you often find that you’re short of ideas and content, why not start an ongoing list of ideas that you can add to whenever an idea comes to you? That way, when you’re generating content, you’ll have a ready-made list of things you can post without having to spend time brainstorming. A list of key dates, anniversaries, etc. can also benefit your digital marketing content, allowing you to capitalize on the time of year and be a part of any trending conversations.

The right digital marketing strategy can help turn your business’ marketing efforts into a well-oiled machine that won’t take up too much of your precious time and resources. Spend time exploring the different online and offline marketing methods that are available to you and make them work for your business.