A great salesman can pretty much sell anything that you put in front of them. That being said, this doesn’t mean that they need to. If you are truly good at sales, then you need to sell the right product. If you sell a product that is not competitive, or that is difficult to sell, then this will put you at a major disadvantage and it will also make your job harder when it just doesn’t need to be. If you want to stop fighting that uphill battle, then this guide will tell you everything that you need to know.
Your Industry is in Decline
It can be very difficult for you to identify any macroeconomic trends when you are in the thick of selling products, but that being said, it’s vital to know that if you are working in an industry that is on its way out, you need to make a change. When personal computers began to break through the industry, there were still people out there pounding pavements and trying to sell typewriters. If you are pitching a product that is not likely to stand the test of time, then now would be the time for you to find an exit strategy.
Your Customers are Complaining
If your customers are complaining that your product just isn’t cutting it for them, then now would also be the time for you to make a change. You need to look at why your customers are complaining, and you also need to look at what they have an issue with. If you can do this then you will be able to pinpoint the issue and you can then hit the drawing board to resolve it. If you want some help, then check out the Gembah platform.
You’re Getting beat Out by your Competition
Losing a deal to your competitor is all part of working in sales. It usually comes down to bad luck, bad timing or even someone else doing a much better job at selling when compared to you. There will however be times when your competitor is providing more value for the same price and this can make it very difficult for you to compete. This is one of the many reasons why big companies tend to buy out smaller competitors. If you are on the losing side of your industry battle, then this can really work against you and you may find that you need to reconsider your long-term prospects.
The Company Isn’t Adjusting
Selling for a company, or owning a company that is not adjusting to the market forces can put you in a tough spot. Emerging technology is continually changing industries and this can make it very difficult for you to come out on top if you’re not careful. Some companies, for a huge range of reasons can’t seem to see where they need to go, and sometimes they even refuse to change. At the end of the day, none of this matters to your customers. They want the best product for the best price. If you stick with a company model that refuses to acknowledge the future, then this may make it much harder for you to come out on top overall.