My friends have like to joke with me that I don’t keep anything. And it’s true, I am always de-cluttering things. But I’m also always collecting things, or I wouldn’t have anything to de-clutter.
And, since you are human too, I’m betting you’ve got quite a collection yourself.
Every 3-4 months I rampage through the house with the intent to get rid of everything we don’t need/use anymore. Clothes, electronics, toys…it’s all up for the chopping block. If something survived one round, but three months later I’m still not using it…it’s gone.
I’m straight up brutal. There are exactly three things that always make it – a wind-up Dukes of Hazard car that I’ve had since I was three years old, my favorite cowboy boots, and a VHS copy of Some Kind of Wonderful. And books. I hardly ever get rid of books.
After I’ve loaded the crap into the garbage and taken the rest to a donation center, I feel lighter than air. I love coming home to a house that has clear space. I can see things. Once again I know where everything in the house is (because when you live with four other people, things don’t always stay where they go).
I always feel more creative. I always feel like I can do more. I always feel like I just got rid of all the crap that has been weighing me down.
And while this is all in reference to my home, I know it really applies to all areas of our lives. When we drop the things that are no longer serving us, we allow new and better things to fill the void – because when you create a void, nature states that it must be filled with something.
Now, to apply this to my main gig – making beautiful websites.
If you haven’t cleaned up the content and design of your website in awhile, you probably should.
Try these to get you started:
- Go through your pages and reevaluate what you are offering. Maybe you have too many options. Maybe you don’t have enough.
- Cut. Drastically cut the copy on your pages. All of it. Trust me – the wordier you are, the less likely it is that anyone is reading what you wrote. You’ve got to grab their attention, deliver the goods and make the sale.
- Simplify and Clarify. If someone can’t figure out what you do as soon as they look at your home page, you are doing it wrong.
- Troll around the internet and look at the websites of people you really admire. See what they are doing that is different or better than what you are doing and steal it.
- Take an objective look at the design of your website. If it is cluttered or has too much information on it, people will flee.
- Steal good ideas, don’t copy them. Copying is weak and just a shadow of the original. Picasso said it best when he said, “Good designers copy, Great designers steal.” Which is not license to rip off someone else’s work. It really means to be inspired by other great works and use elements from them to make a great design of your own. Inspiration not replication is the goal.
I’ll admit it’s not always easy to do this on your own. If you need help – you know where to find me.