Capturing leads is the first step in what becomes a refined and somewhat magical journey into the conversion stage. Increasing traffic, visibility, content, coverage, and, of course, sales. But it all starts with smart and efficient lead capture. 

So how can you speed up the lead capture process and make sure that your starting point for this critical state is smooth and welcoming? 

Smaller Steps 

When faced with 72 questions that are likely to take more than ten minutes to complete, most people will click off. Why? Because even ten minutes is a long time, and this also requires a lot of effort from the potential client. These types of in-depth forms should be for the later stages when they are already invested. 

Break up everything you need to know in short 3-4 questions. And get really tight on what you ask – what is essential and what isn’t. 


We are so far beyond the standard chatbot that asks three questions and then can’t offer more. A chat system that is set up with more information and can use the brand’s tone of voice can work wonders. 

It has been shown that the right chat functions on a website can increase sales by up to 5%. Using one with multiple functions designed to support the whole user journey, like Apexchat, puts the customer in the driving seat. 


Who doesn’t love a discount on something they are thinking about buying? The thing is that these discounts don’t only need to apply to goods; they can be applied to services too. Free shipping is one of the most popular, but even 10% of a basket will get people ready to make a purchase. 

Offer the discount early in the process, don’t wait for leave behavior to be displayed on the website. 


Even in industries that are considered to be more formal, using a more conversational language is to your benefit. The idea is that people will feel more comfortable having that initial conversation – and a sense of familiarity. 

Up First 

Whatever it is that you really want, put that on the first page of any questions and the first questions of any chatbot. Leaving anything crucial until the last stage prolongs the initial capture. 

And, if they drop off mid-capture, you will have what it is you need to continue the conversation. Emails, numbers, and even why they are on the website should be starting points. 

Also, make sure that any permissions you will need to contact them in the future are upfront too. Keep in mind that people, even those who are ready to buy, don’t want to hand over too much personal information – instead, they are trying to get information themselves. 


We’ve all been to websites that either don’t explain what they do or who they are for. And sometimes, even the services or goods seem a little vague. Then there is the issue of having almost zero directions to getting what you need. 

Be clear when designing the website – where do you want them to go, what do you want them to do, and what do they get out of it? Create a great CTA and you will see a dramatic difference. 

Lead capture is one of the ways to see an increase in profit, but you’ll need to put these things into action to see it really pay off: 6 Essential Marketing Strategies To Help Your Business Thrive