Statistics are very important to customers. If the right ones catch their eye, there’s a good chance of boosting trust and improving brand awareness. Facts and figures count as evidence, proof that your marketing strategy is legitimate and not fake. Still, they can be boring and monotonous. Nobody wants to stare at reams of data; it’s not at all fun.
Therefore, using them effectively is an art. Businesses have to be able to exploit their power while making them sexy and pleasing on the eye. For those looking for inspiration, take a look at the advice below and consider the following tips.
Customers want to know that the brand they have chosen is skillful and experienced. They need to know that it will deliver on everything it says it will and more. This is no more evident than in the healthcare industry. When it comes to a person’s health, they must have reassurances to pay for a service and keep on coming back. Using stats as graphics on the walls is one way to inspire confidence. Vomela healthcare experience solutions provide content through print which sends the perfect message. And, people won’t be able to miss it as it’s unconventional and eye-catching.
When an individual gets bored, the advertising strategy isn’t going to plan. With facts and figures, it’s hard to spruce them up to the point where they are interesting. Thankfully, there are resources on hand which are helpful. One of the most popular at the moment is an infographic. Split into different sections with the effective use of color, it’s easy to read and digest. Plus, it looks the part too. Another option is a video on your site. Videos are now the kings of content and you can use the medium to drill home a point in a smooth and sleek manner.
Shoppers like to see stats, but they also want to look at the evidence too. Today, the majority of modern customers won’t believe everything they read. Instead, they want to be able to read the numbers for themselves to see if they are being misled. References, then, are excellent as show you’re not lying and are trustworthy. Again, this is another shot in the arm of your reputation which will raise awareness of the brand.
Numbers aren’t only used to lure the consumer; they’re also a useful tracking tool. For a business, it’s essential to understand the shopping patterns of your base. That way, the company can tweak its services and products and encourage people to buy more. Facts and figures hold the answers, yet you need to be able to find them with ease. This is where an analytics program comes into play. Software such as this stores data and finds patterns and then reports back in an easy-to-read format. Google has one yet there are countless others which are as good if not better.
The key is to be truthful, honest, and most of all, creative with statistics.