I don’t know if you realize this or not – but who you are and how you show up is the real reason behind why people do or do not buy the stuff you are selling. Because, really, you are selling you.

Your product may be killer, but if you are an asshat, your product will not sell.

Take a look at Toms – Blake Mycoskie is a cool dude. I don’t know him personally, but after reading his book, blog and watching videos about him and by him, I feel like I do. And really, people are buying into him and his mission even more than they are buying into his products. Everything he touches is gold because people dig him.

I bought my first pair of Toms because I liked what he was up to. No other reason. And then I bought seven more pairs. And one for each of my kids.

Likewise, I skoff at “”Bobs” because not only are they a straight rip off in style and mission – but they have no one behind them that makes me want to be a part of what they are doing.

Same goes for you and your website. Your website is the digital version of you. And if it’s outdated or hard to navigate or lacks personality – those things all transfer to you.

If you are operating a business online you must have a current website that has been custom designed for you. No templates. No copycats. Just you + your personality in digital form.


More Blog Posts

Recents Posts

Keep Everyone In Your Business Safe

Keep Everyone In Your Business Safe

As a business owner, you will always have a duty of care to anyone visiting your business property. That’s why it’s important to make sure that you do take the right steps to protect them. Here are some of the key suggestions.  Secure Dangerous Areas  First, you do...

5 Tips for Taking Care of Your Company Vehicle

5 Tips for Taking Care of Your Company Vehicle

The company car is an essential part of your company's operations, whether it's used to deliver equipment or get to customers more easily. It's even important if it's simply an incentive for employees to choose your business over a competitor's. But if anything goes...

Business Security Measures to Avoid Disaster

Business Security Measures to Avoid Disaster

Business owners have a lot to worry about. Not only do they need to focus on making money and providing a good product or service, but they also need to make sure their business is safe from disaster. There are many things business owners can do to protect their...

Call To Action

Let’s Get Started and Start Building Great Websites

Subscribe Section