You’ve spent hours constructing a website that rocks. It looks amazing, has all the moving parts and looks like it should be just what your clients are looking for. But there’s something that’s not stacking up. While your site attracts visitors, they’re not doing what you want them to do once they land. They appear to browse a few pages but rarely convert their interest into a sale.
So what’s going on? In this blog we look at three reasons why your website is underperforming and how you can fix it.
You’re Not Hitting the Mobile Market
How much time do you spend on your mobile? How many websites do you browse on your mobile? If a site failed to load correctly and didn’t function as well as it should on your phone, would you stick with it or find an alternative?
Though you may have used a website builder that said it converted well to mobile phone technology, you’ll need to check that out for yourself. Consumers are sophisticated in their tastes and needs. The mobile display should be equally as important to you as the laptop or PC image, so if you need to go back and make those changes work better, you should.
All looks, no content
Your visuals are stunning but while everything looks the part the content leaves a lot to be desired. Whether you run a restaurant and need to explain your policy on seasonal food or want to promote lifting nets at Ranger Industrial, the content you use must reach your client and speak to them in the language that they find informative and engaging. Mindless fluff won’t cut it. They’re looking for information and to know more about your business and what it can do to help them.
If you’re not confident that your content is on point, call in a professional copywriter to get the job done for you.
There’s no Point to Your Site
By which we mean there’s no obvious flow to the pages. Where should your home page take you to? How about the other popular landing pages? You should have a funnel system in mind when designing your site. Visitors should see where your call to action will take them when they land on your product description.
Do the hard work for your clients and lead them from your landing pages through to your sales pages. Without a clear pathway your customer will quickly become disengaged and follow the call on your competitor’s site instead.
A website is the shop front for your business so make sure that you’re hitting all the right marks when it comes to the design, content and a clear pathway through to the ultimate point of your site, getting a sale. If you’re unsure of any aspect of this process, don’t think twice about calling in the services of a professional. Consider it a sound investment in the future success of a business that deserves the best when it comes to websites.