It’s no secret that you need to have a powerful online presence to succeed in business nowadays. But how do you get this? If you have a small business or a startup, there are key steps that you should take in order to get the word out about your online company.
To get the ball running, here are the top 5 things that your business needs:
A Killer Website
You need a professional website to become successful. Without it, you are on a one-way road to failure. A centralized hub, it’s the first thing that new and current customers see – so if it’s slow or poorly designed, there is a high chance of them looking for services elsewhere.
A key marketing tool, it’s where you can advertise your services/products, tell people a bit about your heritage, etc. To have an extraordinary website, it’s advisable to bring in professional help.
Social Media Accounts
In 2019, most organizations have a Twitter, Facebook or Instagram account. Targeting both their loyal customers and attracting a wider demographic, it’s a great way of promoting your business – without having to pay.
With social media accounts, it’s a good idea to have an employee that focuses all of their efforts on refreshing the content and coming up with new, innovative ideas to grab the attention of customers.
Utilize Google Analytics
Often, online businesses might not recognize the power of Google Analytics. But it can prove to be an invaluable tool in the long term. Informing you on how many people have visited your website, what pages they clicked on, if they made a purchase, etc., it’s a wonderful way of promoting your brand and generating sales – once you discover this priceless data.
A Blog, Email Marketing and A Forum
To draw people back to your website, you need to give them an unforgettable user experience. By implementing strategies such as email marketing, attention-grabbing content on a blog and a discussion forum, you can convert these potential leads into sales. Engaging them from the moment that they view your website, it’s more likely that they will visit again and again.
A Payment Processor
As an online business, you need to find a way that you can facilitate sales. If you’re selling a physical product, you will not only need high-quality shopping cart software, but also a credit card processor. A payment processor will take control of transactions from credit and debit cards, before transferring the money over to your business. To get one, you will need a specialty merchant account from a reputable and secure company.
Alongside all of the above, you will also want to make sure that you have a ‘contact us’ page. No matter what your business, you will want to make it easy for your customers to find you. From including a map of your location to your contact number/email form, it’s a CTA that will persuade your customers to contact you directly.