When running a company, the objective should always be to spend as little as possible. Or at least that’s what many business owners think. While it is a good concept in theory, it ignores the basic adage that we all know; you have to spend money to make money. That may seem to be a pretty illogical statement at first, but there are times – particularly in business, and especially in a startup – when spending money is the only way to make any. When does it make sense to invest and spend money in a business

Industry Exhibitions

Industry exhibitions are an excellent opportunity to demonstrate what you do and how effectively you do it. They are a perfect opportunity to network, meet prospective new clients, connect with suppliers, and get your brand out there in general. They may be expensive, but when you’re in a room full of people who are there to learn more about the sector you’re in, it’s well worth reserving a booth. Spend a little extra money and get a corner booth if you can. You’ll have twice the foot traffic, and if you take advantage of every chance to talk with passers-by, you might make a lot of sales and gain plenty of exciting inquiries.

Public Relations Professionals

Hiring a PR (public relations) firm may seem to be an unnecessary expense for smaller, newer businesses, but having a PR firm on hand to help you place the right advertisements in the right newspapers or websites, to help you get interviews with those willing to promote your product or service, and to generally let everyone know that you are a good business with a great product that needs to be seen can be beneficial. 

The one thing to be sure of is that you have the money to keep this going in the long term. If you just do a little bit and subsequently can’t afford anymore, your business will not only vanish from view, but the public will notice that you’re no longer promoting as much as you used to. This could frighten prospective customers, who may believe you’re going to go out of business. So, if you’re going to take the PR route, go all in. It’s critical.

The Appearance Of Your Premises

Your company’s appearance will go a long way toward creating a positive first impression. Appearance encompasses a wide range of factors, and you should invest in each of them to ensure that you are projecting the appropriate image and attracting consumers rather than inadvertently driving them away. If you have a physical location, it should be clean and contemporary. It should be bright. The paint should not be flaking, and the windows should be clean, so make sure you have Labor Panes to clean them. Keeping up with housekeeping is an excellent place to start, so you might hire cleaners to save time. Hire a decorating firm to do the job for you, and you’ll get a far better result than if you and your staff did it yourselves. 

Your clothes are also part of your overall appearance. Dress formally as the boss and set a good example. If you want to wear jeans and shoes, that’s OK; just make sure they’re clean and professional-looking. If you want your workers to look the part, purchasing a uniform for each of them will help. This is an excellent way for developing a unified brand that is recognized whether you are at work or not. Vehicles should be kept clean and well-maintained; they should be sign-written; and, of course, they should be driven safely.

Make Your Website Mobile Friendly

A large number of your potential customers use smartphones and tablets to access the internet. It may be the only method for some to get online. Having a non-mobile-friendly website significantly limits your sales. True, you may need to pay a web designer to help convert your website into something that everyone, no matter where they are, can easily use, but once it’s done, and those new sales start pouring in, you’ll discover that you’ve earned more than enough to repay the expenses. Furthermore, this is something that will bring you more sales now and well into the future. Sales will continue to come in via the website after it’s completed, except for the occasional change here and there to keep it up to date.

Be Marketing Savvy

Promotional products are a great way to express gratitude to your customers, clients, suppliers, partners, or investors. They are also a great way to promote your business without doing too much – apart from investing a little money initially. 

The proper promotional items (anything from pens to keyrings to chocolates) can do a lot to keep your company in the thoughts of people who matter the most; your customers. Giving something free will stay in a client’s mind (or prospective customer) and make them feel good about you. More than that, a branded pen or anything useful will physically stay with the client, and others will notice it when they use it. So your branding will be seen, and sales may rise because of it. 

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