A few years ago, when we talked about IT, we were pretty much just talking about a big old computer, maybe a very basic webpage if you were really fancy, unreliable dial-up internet and a box full of floppy discs. Fast forward a couple of decades and pretty much everything in the workplace is controlled by a computer in some form, and we use information technology in a way that no one ever predicted.
To be successful in a time where almost everything is digital, it is vital that you have a good understanding of IT and how it can help your business grow. If you begin to fall behind when it comes to technology, you will start to find yourself slipping behind your peers and competitors in the field. Of course, if IT is not your strong point, you may want to outsource the responsibility to Managed IT Services, so it is one less thing for you to have to worry about.
Almost every successful business has a presence on social media. People are moving away from phone calls and face to face interactions to deal with issues, and are using social media instead. It is an excellent way of communicating with your customers on a personal level and is a low-cost way of marketing your business. By creating exciting and relevant content, you can engage with existing customers and reach out to new ones.
We no longer store our essential files and documents on physical things such as USB sticks, CD-Roms, and floppy discs. Instead, we generally turn to cloud storage services such as Dropbox and Google Drive, which reduce the risk of losing everything if it breaks, and it means that you can store and access information from almost anywhere in the world.
Workflow Management Tools
Remember the times when you would have to send memos to arrange meetings and appointments, or even pick up the phone? Well, it is all a lot more simple these days. Using a workflow management tool allows you to communicate with other members of your team, allocate tasks and schedule meetings, all within a few clicks of a button and from anywhere.
Search Engine Optimization
If you’re a business owner in the 21st century, you will have a website or at the very least a blog. Even for the most technophobic person, these are relatively easy to build and manage, although if you want it to be professional, you may want to think about a website management company. Once you have got your website up and running to get it ranked high enough in search engines to be visible to potential customers, you need to get a grasp of search engine optimization, or SEO as it is more commonly know. Essentially, this is where you consider the keywords that people who are looking for your website may use, and putting them into the content that you produce. There are various apps and tools to help you with this, as well as the services of the professionals who can make sure you are doing it effectively.