Very few businesses have the luxury of being able to stand still. The vast majority must continue to push forward, no matter what headwinds the economy throws their way. If they don’t, they risk extinction.
Sometimes, though, your firm can hit a rut, and it’s not always clear where the problem lies.
In this article, we’re going to take a look at why your business isn’t moving forwards and what you can do about it. Check out these suggestions.
You’re Not Automating Your Backroom
Let’s get the dullest topic out of the way first – your backroom.
Love it or loathe it, your backroom is a massive drain on the resources of your enterprise. Dozens of people tapping away on computers and performing menial tasks isn’t anyone’s idea of fun.
From a business standpoint, though, it is a drain too. You don’t want your workers to spend their time on things that a machine could do. It represents lost wages and doesn’t make use of their most valuable capabilities.
Going through all the ways that you could automate your backroom would take all day, but here are some of the areas you’ll want machines to replace humans:
- Document search and archiving
- Payroll, vacation, and tax calculations
- Uploading marketing materials to the internet
- Chatting with customers on your website (chatbots can do this)
- Customer relationship management
- Email marketing
- Voicemail transcribing
You’re Not Taking Responsibility
Taking responsibility for your business is essential for long-term success. Entrepreneurs who place the blame for the failure of their companies on others inevitably wind up with serious problems on their hands. Issues like low staff morale, litigation, compliance problems, and failing customer service can all arise.
Taking responsibility, therefore, is a vital part of being a successful entrepreneur. When you internalize the success of your business and relate it to your actions, you’re much more likely to take steps to remedy the problem. If you hired the wrong person, admit that fact to yourself. If you took the wrong strategy, be open and honest with yourself.
You’re Not Taking Advantage Of Social Media
The problems with your business, however, could emanate from deficiencies in your marketing.
Getting outreach right is challenging. You need to have your finger on the pulse of customer expectations all the time. If you don’t, then you can wind up making blunders and ultimately undermine the long-term integrity of your company.
Social media is a critical tool that companies can use to improve their performance, but not all are using it. Usually, it’s because they don’t understand the benefits. Here are some stats that show how important social media is for marketing:
- 55 percent of consumers say that they will boycott brands that don’t align with their values
- 53 percent of consumes believe that brands only take a stand on issues for publicity
- 89 percent of marketers use Facebook in some capacity
- 66 percent of consumers say that they like and follow brands that they love across various platforms
Social media, therefore, is the modern engine of growth for companies looking to make a splash.