Are you finding that your website just isn’t working for you lately? Perhaps you’ve noticed that it’s just not getting you the results you once got, but you’re not sure what to do about it. We’re going to take a look at why this may be and what you can do about it. Read on to learn more.
Problem: Your Site Looks Outdated
Solution: Consider Your Visual Appeal
People visit your site and they instantly create a picture in their heads about what your business is all about. It’s a reflection of your organization. If it’s full of useful information and looks professional, then you’re going to be viewed as an authority by your audience. However, if it looks out of date or hasn’t been updated for a while, you’re going to be giving off a completely different message.
It’s also worth looking at aspects that once worked well but are no longer a good idea, such as flash. This can slow down your site and make it annoying to use.
Problem: Your Site Is Not Fit For Use On Any Device
Solution: Make Your Site Responsive
Everybody uses their tablets and smartphones to browse the internet these days. If your site isn’t fit to be viewed on any device, then you’re missing out on a lot of custom. Responsive web design is something that should be viewed as compulsory for businesses. People won’t waste time browsing, pinching, and scrolling your site for ages to find what they are looking for.
If you’re not sure how you’d even go about achieving this, get a good web design agency to assist you. They’ll be able to build a site from scratch with responsiveness in mind.
Problem: Using Stock Photos
Solution: Have Unique Pictures Taken
Using stock pictures is ok when you’re just starting out, but it’s not necessarily something you should do when your website has gotten more popular. Many dated website designs rely on stock photos, and seeing the same pictures all over the web can be off putting for your audience. Remember, the images you use are representing your business. What message do you want to send your audience?
Problem: Your Calls To Action Are Not Effective
Solution: Split Test New Call To Action Options
A call to action is how you get your audience to do what you want them to do – whether this is asking them to sign up to a newsletter or make a purchase. However, you will need to split test your call to action options to ensure that it is as effective as possible. This could mean changing the placement, changing the font, changing the wording, or something else.
Problem: You’re Not Up To Date With The Latest SEO Practices
Solution: Hire A New Marketing Team
Every so often, your digital marketing and SEO is going to need a refresh. You will eventually fall in the search engine rankings if you’re not staying up to date with the latest algorithms and practices. Things change quickly, and staying up to date is a must.