It occurred to me today that there are a lot, I mean a lot, of big marketing-type people who have in the last year redesigned their websites – like as in big marketing people that all of the not-yet-big-but-breaking-into marketing people are going to start wanting to emulate.

And that’s a mistake. I mean a big mistake.

I’m not gonna name names, because that seems petty. Nor am I gonna say their websites are bad – because that’s not true.

The websites I’m thinking of are visually gorgeous. Just beautiful.

But the problem I have with these beautiful websites is…when I get there, I am not clear on what this person is trying to sell me. Or what they do.

I mean, in most cases, I happen to know what they do. Either because I actually know them, or because I’ve heard of them.

But what about the people who don’t? It’s a big, big world and not everyone has heard of you yet. Should you ever get so cocky that you actually think everyone knows what you do; that you don’t need to make it crystal clear?

Maybe it’s not cockiness. Maybe it’s just that they want a visually pleasing website. And if that’s the case – more power to them.

But as for me – I think it’s pretty important to explain right up front that I design websites. And on my travel blog, I try to make it super clear that I talk about travel. And on my project She Changes Everything She Touches – I put a video right on the home page to explain it.

Because the fact is – people are simple and if you don’t spell it out for them, they are not going to dig to find it.

If you have a pretty website, you may inadvertently only stick in a person’s mind for that reason.

“Oh, so-and-so….she’s got a gorgeous website. I’m not sure what she does, but that website sure is lovely.”

I don’t know about you…but that’s not the impression I want to leave with people who could be trying to give me money for something I love to do.

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