I don’t know about you, but I don’t go to a restaurant unless I personally know the chef, or I can check out their menu via their website (or on by some online means.)
This applies even more strongly for modern entrepreneurs who run their businesses completely online. Word of mouth and social proof goes a long way – but if you don’t have an online presence, no one is going to hire you.
And here’s the thing I want to talk to you about…
Your website should be the online version of YOU.
You is in capital letters and bolded because I want the emphasis to be on you. There are successful people who you can model…but you can not copy them.
I was watching Chase Jarvis’ interview with Seth Godin yesterday, and at the end of the interview, Chase asks if Seth has a morning routine.
Seth’s reply was perfect. He said that he does, but he’s not going to share it – because it doesn’t matter. His process is not going to work for anyone but him – and if he tells everyone what it is, they will just copy it and expect the same results.
Ditto for your website.
If you want the people who need you to find you, you have to show up as you, not as a copy of someone else.
What I love, love, love doing is helping each individual client’s personality be so apparent via their website that the *right* people can’t help but find them and practically throw money in their direction.
What I super specialize in doing is helping YOU transform your website, your copy and the general feel of your website from meh to WOW.
Click here to learn more about how I can help you and your website.