Getting your website up and running is the first hurdle you need to clear when you are setting up your first business. The design, functionality and even the smallest of details will have been on your mind for weeks before it’s finally done.
But now that it is done, what do you do next?
Find an IT Partner
Outsourcing is the best way to do business when you want to spend all your time doing the things you are good at. And, unless you are particularly good at IT, you should definitely find a partner like Digitel to help manage your security and Cloud computing needs. An IT partner won’t just keep your website running, they will also help you to create and maintain business systems from your phones to securing your networks. IT partners can also help you navigate the increasingly complex world of compliance.
Keeping your business open all the time always comes down to how well your IT systems are set up. Chatbots are great for providing assistance while you are away, especially if you use set responses to common questions. Similarly, you need to make sure that your phones are set up to receive messages, no matter what you are doing.
Once your website is up and running, you need to market it to start bringing in visitors. Blogging is the best way to do this as it grows your website, increases your keywords and gives you more chances to explain and present your products and services to your customers.
Writing a regular blog gives you a chance to engage your customers with your brand and remind them of your services. This should like in nicely with social media, giving you links to share organically and advertise too. You can use your blog to answer any questions that pop up regularly, but you can also use it to show off your success stories and any particular features you are proud of. Just remember to add links to your products and services to give readers a chance to convert.
Boost Your Social Media Presence
Social media is one of the most important tools for businesses. From engaging your audience and starting a conversation to advertising your services and bringing people to your website, your social media activity is likely to be the first impression you make. This means that you need to think carefully about your strategy.
Naturally, creating your business social pages is the first step. Make sure that you have profile and banner images that are the correct size to avoid any strange distortions and be clear about what your brand is and what you do. From there, you should start building up your organic content by posting blogs and sharing any other relevant links (such as industry news). Keep your business’ tone of voice in mind when you post. Remember, this isn’t like sharing something with your friends, it has to be meaningful and recognizable.
Your website is a great starting point but now the real work begins!