Running a successful small business requires a certain degree of flexibility and versatility, as well as business acumen and commercial awareness. As smaller firms typically begin with a relatively modest budget, owners and entrepreneurs tend to undertake a lot of tasks themselves, rather than hiring staff to assist them.
While this may work at the very start, it quickly becomes apparent that running a successful business single-handedly is unsustainable in the long-term. By spending your time focusing on routine tasks, you’re unable to prioritize your core business areas. However, outsourcing some business tasks can revolutionize your business and give you the freedom you need to plot your company expansion.
If you’re unsure what areas to outsource as you’re launching your business, take a look at these critical tasks than can be outsourced easily:
- IT support
No matter what industry you operate in, you’re going to be reliant on technology in one way or another. In fact, the vast majority of businesses are unable to operate without functional IT equipment. Due to this, it’s essential that you have access to responsive and reliable IT support.
If you’ve ever spent hours trying to get your printer to work or attempting to resolve network issues, you’ll know just how valuable outsourced IT services can be. For a relatively small cost, you can secure 24/7 access to a team of experts who will be on hand to resolve any issues swiftly and securely.
- Customer care
To ensure your customers receive an excellent level of service, it’s important to have a responsive customer care team. Of course, very few startups can afford to hire an in-house team to deal with incoming enquiries. Furthermore, offering communication outside of standard business hours or delivering round-the-clock customer support would quickly decimate your resources.
Fortunately, you don’t need an in-house team to deliver a high level of customer support. By using a reputable telephone answering service, such as Ruby, you can ensure that potential and existing customers can interact with someone whenever they need to. As well as acting as a point of customer contact, high-quality telephone answering services will implement your core customer care principles and provide the same level as service as you would yourself.
Unless you’re a qualified accountant or an experienced bookkeeper, managing your own accounts can be extremely time-consuming. The temptation to ignore the issue until the end of the financial year means you’ll face a hefty bill from your accountants, so this option is usually best avoided too.
With outsourced accountancy services, however, you can keep your books up to date throughout the year without significant expenditure. The use of remote accounting software makes it easy to upload relevant information and enables your appointed accountant to access the data from any location.
As well as managing your financial obligations with simplicity, outsourcing your accounting and bookkeeping ensures you can access real-time financial information at any time. This is critical for making business decisions, so it could offer more rewards than you first realize.
- Social media management
To operate successfully, your business needs to have a carefully managed online marketing strategy to boost your brand. With varying types of content and numerous platforms to consider, implementing a comprehensive content campaign can require input from a whole team of professionals. Social media management, in particular, can be time-consuming and requires specialist insight, so this is one area that you’ll certainly want to outsource to the professionals.
While it’s highly unlikely you’ll have the time to dedicate to this yourself, you can outsource your social media management to industry experts with ease. In addition to making sure your social media profiles are consistently updated with relevant, insightful, and original content, you can outsource your needs to a provider who will assess your analytics and enhance your campaign activities to maximize results.
Outsourcing for Success
For business owners, relinquish control over their burgeoning enterprise can be a tricky process. When you’re used to managing everything yourself, you may feel uneasy about passing the reigns to someone else. However, attempting to micromanage every aspect of your business could end up holding you back and halting you’re your growth plans.
In contrast, outsourcing specific tasks to dedicated providers and freelancers gives you the freedom to grow your business at the right speed and take advantage of every opportunity that’s out there. Essentially, by finding a team of specialists you can trust, and working in partnership with them, your business can prosper from increased revenue, higher turnover, and better profitability.